April Fool’s Day is a golden opportunity for brands to showcase their creativity, humor, and—when done right—engage audiences in a memorable way. Over the years, some companies have nailed their pranks, boosting brand awareness and social media engagement. Others, however, have misfired, leaving customers confused...

Guest Post by Jason Keath, co-founder of Social Fresh and author of the upcoming book, "The Case for More Bad Ideas." More information on Jason follows the article. I read about 100 marketing reports every year. It’s part of my job as a strategist and creativity...

[caption id="attachment_57304" align="alignright" width="300"] Generated by Dall-e AI[/caption] Generative AI is defined as artificial intelligence that is used to create something. Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai tool, to blog posts from Jasper.ai to photos from Midjourney, to now ChatGPT...

Getting your content shared on social media is one of the most challenging parts of being a marketer. But what's really the formula for creating shareable content?   Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms. However,...

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things...

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. It's a tricky thing as the situation is very dynamic and social media is only becoming more important as people...

Creating food-related social content can seem like a huge undertaking, but with a little preparation and strategic thinking, you can cook up a successful food shoot in no time! Follow these five quick tips to planning the perfect food shoot before you dig into creating...

With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. Luckily for you, we’ve narrowed down the five...