Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when...
[caption id="attachment_57304" align="alignright" width="300"] Generated by Dall-e AI[/caption] Generative AI is defined as artificial intelligence that is used to create something. Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai tool, to blog posts from Jasper.ai to photos from Midjourney, to now ChatGPT...
Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in...
Getting your content shared on social media is one of the most challenging parts of being a marketer. But what's really the formula for creating shareable content? Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms. However,...
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things...
I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. It's a tricky thing as the situation is very dynamic and social media is only becoming more important as people...
Creating food-related social content can seem like a huge undertaking, but with a little preparation and strategic thinking, you can cook up a successful food shoot in no time! Follow these five quick tips to planning the perfect food shoot before you dig into creating...
With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. Luckily for you, we’ve narrowed down the five...
Bad news: There is no one thing I can tell you that will optimize your social media content. Good news: There are several things I can tell you to consider and ask yourself throughout the entire content creation process that will make optimizing your social...
If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the...
You don't always need a fancy digital camera for photography. These days, some smartphones can be just as useful. Newer smartphones come equipped with cameras that can capture high-quality photos that stand out on the newsfeeds. This means that shooting social content on your smartphone is something that content...
“Diversity” and “Inclusion” are words thrown around pretty often in 2019. It wasn’t always seen as important for a brand to pay special attention to its content and ensure it was relatable to people of all walks of life. However, in today’s world, a makeup...