Father’s Day can be a tough one for community managers. Often outshined by Mother’s Day, dads tend get the short shrift, not only with gifts (hello, novelty ties) but creative marketing concepts as well, with brands pushing out elaborate sweepstakes, interactive videos, and increasingly flashy...
Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Read on for some of our top recommendations...
Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand?...
Ever since Snapchat Lenses rolled out last September, the selfies seem to be endless. Snapchat has been skyrocketing towards success, but lenses now provide a different type of entertainment that appeals to the networks audience of over 100 million daily active users. This newer feature not...
Ahhh, holidays. What’s not to love? A reason to indulge (or over-indulge) in some of your favorite treats, a few days off work to see family and friends, time to just siiiiiit baaaaack and reeeeelax… or frantically run around trying to do all the things! People...
It's always a shame to see a brands' social budget get the axe because management has decided to invest in other digital marketing or push banner ads. We're hoping that those days are far and few after results from a recent study conducted by Nielsen...
Remember getting your first bicycle or hearing your favorite song for the first time? These specific moments were so significant to you at that moment that they echo on throughout your life, with ripples of meaning and importance in their wake. This phenomenon is called...
We’ve heard it before… “My product is too niche for any sort of social media strategy to work.” From experience, let me tell you… chances are, it’s not! If anything, social media actually gives you flexibility that other forms of marketing can’t offer. With a...
For businesses and brands, there may come a time where you need to market to a new audience- whether it’s to tap into the younger millennial audience or to target a niche audience due to a new product or service being offered. Tapping into a...
Marketing is a lot like gardening. Or at least I’m pretty sure that’s how the saying goes...
Snapchat Geofilters, the location-based graphic you place over your photo, is taking the social media world by storm. Thousands of geofilters have been created for specific locations and events all over the world, and are used by millions of Snapchat users on a daily basis. Snapchat...
There are so many people these days that aspire to become a full-time, work-from-home influencer. They see other influencers writing sponsored blog posts, snagging products for free, and getting access to exclusive events, and they want in on the action. But what they don’t realize...