You don't always need a fancy digital camera for photography. These days, some smartphones can be just as useful. Newer smartphones come equipped with cameras that can capture high-quality photos that stand out on the newsfeeds. This means that shooting social content on your smartphone is something that content...
“Diversity” and “Inclusion” are words thrown around pretty often in 2019. It wasn’t always seen as important for a brand to pay special attention to its content and ensure it was relatable to people of all walks of life. However, in today’s world, a makeup...
One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Go ahead and bookmark it so you can reference it whenever you’re writing copy...
As the days of summer draw to a close, parents need to hit the store before their kids can hit the books. Thanks to big retailers using the lull in summer sales to push back-to-school shopping even earlier, stocking up on supplies now happens months...
Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the 'Instagrammability’ of a destination when choosing their next vacation. Pairing this with the rise of travel blogging and the highly-visual nature of...
Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Social media teams must strive to produce and put out captivating content to keep their occupied audiences interested. If you’re running low on ideas already here are...
Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We worked with them to create a comprehensive paid social media...
Trying to craft the perfect CTA? Not sure how to capture attention in a mere 140 characters? If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you. Know Your Audience Have you ever been...
The task of creating engaging, effective social content can feel daunting without unlimited time and resources, but you shouldn’t always have to feel like you’re starting from scratch with each and every post. There are ways for recycling social content that is already at your...
Phase I: Social Ad Targeting to Address the Customer Journey – Broad TargetingPhase II: Social Ad Targeting to Address the Customer Journey – Qualified TargetingPhase III: Social Ad Targeting to Address the Customer Journey – Lead Conversion It’s a significant outlay of money to gain a...
Phase I: Social Ad Targeting to Address the Customer Journey – Broad TargetingPhase II: Social Ad Targeting to Address the Customer Journey – Qualified TargetingPhase IV: Social Ad Targeting to Address the Customer Journey – Loyalty Targeting Paid media is great for funneling potential customers from...
Did you read our series on how to create content for the customer journey? If not, read that first! You can check it out here. Creating content with each stage of the customer journey in mind is important, but it’s also vital to consider how social impacts the...