Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...

Hello. It’s me. I was wondering if after all these years you’d like to meet. To go over… influencers and the best ways to incorporate them into your brand’s marketing strategy! At least I’m pretty sure that’s what she’s trying to say. I can read...

From December 2004 until the end of 2011, Google's monthly US desktop searches hockey-sticked steadily up and to the right. A multi-billion industry around search engine optimization was born to ensure that brand's could be discovered in a search environment. In the four years since then,...

Join Jim Tobin, President of Ignite Social Media, on Thursday, October 22 at Brand Innovators in Boston as he shares 4 specific opportunities to help brands up their content marketing efforts to generate real results. Hosted by Dunkin' Brands and Hill Holliday, Jim will be joined by representatives from Bank...

We all know that the holiday time can be stressful, people are consuming more information than they typically would during other times of the year. For brands, it can be difficult for their messaging to get through the clutter, but one way to push through...

What used to be a symbol of poor eyesight and nerdom has now become a fashionable accessory and status symbol. And showing off your specs via social media is de rigueur. Brands have gotten in on the action as well. Here are 11 fantastic eyewear brands...