Jul 15 Keeping Your Audience Engaged All Summer Long
Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Social media teams must strive to produce and put out captivating content to keep their occupied audiences interested. If you’re running low on ideas already here are a few that can help keep you afloat for the rest of the season.
Talk to Them
Garnering engagement during the summer months can be as easy as asking a question. Sharing a beautiful image relevant to your brand, along with a question for your audience can give them the chance to share their thoughts or test their knowledge in a fun and easy to execute way. Asking a question in your Instagram Stories or posting a poll on Facebook can prompt them to give an answer without having to head to the comment section to type something out. Once they give their opinions or share their answers, you can respond individually to make them feel heard or share the correct answer, depending on which avenue you take!
Get Them Pumped
Another way to get users active on your page and drive traffic is by sharing special offerings that are going on with your brand, like exclusive deals, promotions, or events. Discounts on products and services are always good in your audience’s eyes, so if something is on sale, let them know via social! Build up interest by teasing your discounted offering, event, or freebie days before so that your audience is excited and knows to check back for more details!
Ask Them to Share
Summer is full of photo-worthy activities that your audiences are involved with. Hosting a photo contest during summer months is a great option when looking for ways to stock up on new and seasonally appropriate UGC. People spend a lot of time outside when the weather is nice so asking users to send in images for a chance to be featured or for a small prize can be beneficial for your brand in more ways than one. People tend to be more energetic and happier during warmer seasons, so this is the perfect time to ask them to share. Running a photo contest can ultimately boost engagement and help plan out content for upcoming months.
Speak Their Language
Finally, speaking to your audiences in a relevant way is always helpful, no matter what the season is, but in summer you can do some fun things. Talking about summer activities, like barbecues, beach visits, vacations, and pool days, can let you get a good idea of what your audience is interested in so that you can plan content for the rest of the season. For instance, if you’re a food brand and you share different summer recipes, based on their popularity, you can figure out what to post about next. If grilled meat recipes garnered more engagement than a summer sweet treat recipe, then you know that your audience prefers grilled recipes, for the most part, and you should create content surrounding that subject more often than other types of recipes.
When trying these different content types, be sure not to overdo it. You don’t want to overwhelm your social audiences with too many bells and whistles every time you post. If you need help curating captivating content that’s aligned with your brand’s standards, we’re here to help!