21 Jun How to Plan for Success with Your July 4th Social Media Content
July 4th is right around the corner, and I can almost smell the grilled foods, see the fireworks, and unroll paper towels to clean up after cutting a watermelon. For those of us in the content marketing scene, July 4th is a great time to celebrate America and all the traditions that go along with the holiday.
Thankfully, far more brands get this day right compared to holidays and observances that have more surrounding sensitivities, e.g. Memorial Day. With that aside, let’s take a look at 3 ways brands have succeeded on July 4th.
Go Full America
This holiday is a celebration of America’s independence, as a result, many brands focus on being as American as possible on the 4th. As America’s best-selling beer, Bud Light amped up their patriotic side by recreating the American flag with well-placed emojis. The focal points of the tweet are certainly beer, America, and celebrations; all pillars of Bud Light’s brand messaging. (By using some form of “America” in every sentence, this paragraph also went full America.)
Emphasize Red, White, and Blue
Maybe your brand isn’t as outwardly patriotic on a regular basis as say, Bud Light. There’s still plenty of opportunity on July 4th. Take the above image from Michael Kors. Not only is it visually stunning, but they’ve incorporated their products into what looks like the early part of a cookout (note the full drinks). This type of image would likely have stopping power any day, but particularly on July 4th when consumers and potential consumers are scrolling through their feeds with red, white, and blue on the brain.
Focus on Fun
— Lowe's (@Lowes) July 3, 2013
Everyone loves fireworks, right? Back in 2013, our client Lowe’s created a fun Vine re-creating fireworks with a medley of their wares. This both showcased their products and made it fun (see: not sales-y).
When in doubt, showing grills, fireworks, people having fun outdoors will always be appropriate for the occasion. As always, make sure your holiday message stays true to your brand. If you’re stuck in neutral for holiday or event campaigns, check out our Go Red For Women case study or contact us here.