What’s New with Facebook Groups
Facebook Groups bring together people with shared likes and interests, allowing them to engage in a smaller, more private space. This isn’t a new feature...
May 07, 2019
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Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting
It’s a significant outlay of money to gain a new customer so it’s often more beneficial to keep the ones you already have. The...
May 06, 2019
Strategy Note: Facebook F8 2019
This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message...
May 03, 2019
Social Ad Targeting to Address the Customer Journey – Phase III: Lead Conversion
Paid media is great for funneling potential customers from awareness to consideration, but how can you get those people to convert? The answer...
May 02, 2019
5 Key Ways Social Media Impacts the Customer Journey
Did you read our series on how to create content for the customer journey? If not, read that first! You can check it out...
May 01, 2019
Social Ad Targeting to Address the Customer Journey – Phase II : Qualified Targeting
After casting a wide net to reach the largest addressable audience for your brand with broad targeting, it’s time to start narrowing your...
May 01, 2019