How Political Ads May Impact Paid Social Campaigns (Updated 9/15/2020)
As we draw closer to the 2020 U.S. Presidential election, we wanted to provide an update on ad spending on Facebook and Instagram....
April 23, 2020
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Social Media Live Streaming 101
Over the last couple of weeks, you’ve probably seen live videos popping up on your Facebook and Instagram timelines left and right. In...
April 21, 2020
The Complete Guide to Instagram Stories for Brand Marketers
It's no question that Instagram Stories have become a major component of every brand's social media marketing strategy. Since launching in 2016, this...
April 20, 2020
How Social Media Marketing Will Emerge Post-COVID-19
For additional information on the current state of social media marketing during COVID-19, please reference the previous posts: Changing Consumer Behavior and How to...
April 17, 2020
Survey Results: How Social Media Behavior Has Changed with COVID-19
In the midst of the COVID-19 pandemic, consumers across the world are struggling to find "the new normal." With that, brand marketers are...
April 09, 2020
COVID-19 and Social Media Marketing: April 6th Update
Please see prior posts that relate to the topic of COVID-19 and Social Media Marketing: Changing Consumer Behavior and How to Adjust Your Strategy...
April 06, 2020