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This week, the FTC announced a major update that may impact your influencer marketing programs. The FTC released a new disclosures guide for influencers....
Reviews are becoming more prevalent and important to customers purchasing decisions but are brands using those reviews to make the most impact on social? Join...
As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the...
As a social media manager, you likely have access to great community insights that other members of your organization do not. Reading incoming...
Depending on your business objectives, social media marketing can wear multiple hats. It can be used to drive brand awareness, product consideration, direct...
Buying followers is one of the worst ways to spend your social media budget Social media trends ebb and flow, and recently more and...