3 Social Media Statistics to Consider in 2020 Strategies
As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms. However, it can be difficult...
September 27, 2019
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3 Things You Need to Know Before the Facebook Campaign Budget Optimization Migration
Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media...
September 25, 2019
The Importance of Diversity in Your Brand & Social Channels
“Diversity” and “Inclusion” are words thrown around pretty often in 2019. It wasn’t always seen as important for a brand to pay special...
September 24, 2019
Setting Actionable Facebook ROAS Benchmarks for E-commerce
In experimenting with our own e-commerce platform, we thought long and hard about what these targets should be and how we should determine...
September 18, 2019
How to Use and Create Instagram AR Filters
If you’ve been working in social media over the past few years, this will come as no surprise to you. Facebook-owned Instagram is “borrowing” yet...
September 17, 2019
Should Your Brand Be Using Facebook Groups?
Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions...
September 09, 2019