Social Media Marketing in the Midst of COVID-19
I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the...
March 16, 2020
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LinkedIn Elevate & What It Means for Employee Advocacy on Social Media
Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies...
March 11, 2020
What You Need to Know About Instagram Shopping and IGTV Monetization in 2020
As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly...
March 05, 2020
Next Phase of Social Shopping: Facebook and Instagram Checkout
Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via...
February 28, 2020
February Social Media Trends
February was a busy month as we started to see more news about the CCPA’s data collection law that went into effect at...
February 27, 2020
Three Things Facebook Is Trying to Make Happen in 2020
As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the...
February 25, 2020