Sprout Social and Salesforce Announce Their Surprising Partnership We recently came across a press release that surprised us with the following headline: Salesforce and Sprout Social partner to manage full social media presence. Upon reviewing the article, it became clear they’re positioning Sprout as a tool...
Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos. Businesses working to drive online sales or increase their brand awareness have no choice but to wade in these...
It's the end of the year, and social media RFPs are coming out fast and furious! What is an RFP? An RFP is a request for a proposal and is typically a written document that outlines a brands’ criteria for agencies to respond and bid...
Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Even with the lack of enthusiasm for IGTV, videos are still being added daily. Users now have the option to...
Artificial intelligence is all around us. From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. One particular form of AI, however, has been a hot topic in the business world...
In an effort to create more transparency after their big privacy debacle, Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks. Previously, you could only see what competitors were doing...
With any new innovation, it's important to take a step back and ask some strategic questions before diving into development of the new technology. Chatbots are no exception. That's why we've developed three chatbot questions to align on internally that will help save you time,...
There has been lots of talk about video in general, but most recently, a lot of brands are talking about using live video as part of their overall strategy on social. We’re here to help you determine when it’s best to use live video vs....
Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you...
When it comes to finding new customers, what happens on Facebook doesn’t have to stay on Facebook. In fact, lead generation ads on the platform are a great way to get contact information to help generate sales leads for your ongoing media initiatives. Here are...
Since Snapchat launched six years ago, a lot has changed and not just with app updates. At first it seemed like an app just to send goofy photos back and forth to family members. It evolved into something more that inspired creativity and Snapchat influencers...
With the number of digital shoppers in the US expected to reach 221 million next year, it’s important to find smart ways to remove barriers to purchasing. Facebook has made this doable with its product catalog feature, a container that stores all of your product...