I’m a John Mayer fan. Go ahead and judge me. The guy rocks it on the guitar, and I’ve been following his music since before the “Your Body Is a Wonderland” days. Being such a fan, I recently stumbled upon his Facebook page’s latest social...

In this image-happy world of social media, we are surrounded by professional-looking infographics and visually stunning pictures that accompany most of the content we consume on a daily basis. It's become more and more important to be able to create these amazing images in order...

Twitter analytics: there are so many options out there – some of which I've critiqued in a previous article Staying Afloat in a Sea of Twitter Analytics. Discussion about Twitter analytics tools is popular, not least because Twitter itself has thus far refused to release...

API is probably a word that you've heard before, but unless you're a developer or work directly with web technology, then you probably don't know very much about it. API stands for application programming interface. What is that? Put simply it is a way for...

A few weeks ago I saw a great info graphic detailing the New Marketing Trifecta: Social, Email, and Mobile. After looking it over I wondered how this could apply to musicians and what tools they could be using to help them achieve the...

Social Media Marketing can be a very tedious task, and thoroughly time consuming. Firefox addons are a great way to help supplement the exhausting nature of the medium. Just recently Firefox released what it calls "collections". Collections are groups of add-ons that are submitted by...

I decided to put a hold on the next installment of my series Using Social Media Marketing to Promote Yourself as a Brand to bring you something a little less involved, but hopefully useful nonetheless. I do a lot of writing, (though not as...

Last week, I drove 3000 miles in 3 days—from upstate South Carolina to Northern California. During the trip I used a number of social media tools to share my trip progress. From twittering mini-location updates and interesting factoids about Route 66 to sharing images on...

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