I’m a John Mayer fan. Go ahead and judge me. The guy rocks it on the guitar, and I’ve been following his music since before the “Your Body Is a Wonderland” days. Being such a fan, I recently stumbled upon his Facebook page’s latest social...
Don't you hate it when people jump in your conversation and they have no idea what you're talking about? You know, sipping the Kool-Aid when they don't know the flavor. Or, getting in your video knowing they can't dance. It can be awkward as they...
In this image-happy world of social media, we are surrounded by professional-looking infographics and visually stunning pictures that accompany most of the content we consume on a daily basis. It's become more and more important to be able to create these amazing images in order...
Twitter analytics: there are so many options out there – some of which I've critiqued in a previous article Staying Afloat in a Sea of Twitter Analytics. Discussion about Twitter analytics tools is popular, not least because Twitter itself has thus far refused to release...
New tools are constantly being developed for social media management. Their goals are the same: to help you be a more effective user of social media. I recently tested out Sprout Social and I wanted to give you a quick feature overview and add some...
API is probably a word that you've heard before, but unless you're a developer or work directly with web technology, then you probably don't know very much about it. API stands for application programming interface. What is that? Put simply it is a way for...
A few weeks ago I saw a great info graphic detailing the New Marketing Trifecta: Social, Email, and Mobile. After looking it over I wondered how this could apply to musicians and what tools they could be using to help them achieve the...
Social Media Marketing can be a very tedious task, and thoroughly time consuming. Firefox addons are a great way to help supplement the exhausting nature of the medium. Just recently Firefox released what it calls "collections". Collections are groups of add-ons that are submitted by...
The following is a guest post from Dan Zarrella @DanZarrella.com A few days ago I released the first implementation of TweetBacks . The concept behind this is to port the idea of trackbacks to Twitter; that is, display a list of Tweets linking to your blog...
I've believed for a while that content aggregation can be a great way to add value in the social media marketing space, but I hadn't had a chance to personally work on an example of how that could...
I decided to put a hold on the next installment of my series Using Social Media Marketing to Promote Yourself as a Brand to bring you something a little less involved, but hopefully useful nonetheless. I do a lot of writing, (though not as...
Last week, I drove 3000 miles in 3 days—from upstate South Carolina to Northern California. During the trip I used a number of social media tools to share my trip progress. From twittering mini-location updates and interesting factoids about Route 66 to sharing images on...