Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog posts, forums, reviews, and social posts can be extremely valuable to brands, helping them to better understand their customers. Social media listening...

25 November, 2015

Targeting all one billion Facebook users may seem like the right way to get your brand out there, but you’d be wasting your money by reaching people who may not be interested in your message. Not only are you reaching users who are less likely...

20 November, 2015

There are two apps that, true to their namesakes, have been popping their heads up a lot as of late. Both Meerkat and Periscope recently emerged as live-streaming video apps geared towards making visible what might otherwise be out of sight. At a time when...

31 March, 2015

I’m sorry. I couldn’t help myself. An article about clickbait deserves an equally clickbaity title. First off, I lied to you, I can’t really beat the algorithm. What I can do is show you how to make sure your articles and links earn the eyes...

28 August, 2014

I’m a John Mayer fan. Go ahead and judge me. The guy rocks it on the guitar, and I’ve been following his music since before the “Your Body Is a Wonderland” days. Being such a fan, I recently stumbled upon his Facebook page’s latest social...

15 November, 2013

In this image-happy world of social media, we are surrounded by professional-looking infographics and visually stunning pictures that accompany most of the content we consume on a daily basis. It's become more and more important to be able to create these amazing images in order...

19 September, 2012

Twitter analytics: there are so many options out there – some of which I've critiqued in a previous article Staying Afloat in a Sea of Twitter Analytics. Discussion about Twitter analytics tools is popular, not least because Twitter itself has thus far refused to release...

12 September, 2012

API is probably a word that you've heard before, but unless you're a developer or work directly with web technology, then you probably don't know very much about it. API stands for application programming interface. What is that? Put simply it is a way for...

02 March, 2011

A few weeks ago I saw a great info graphic detailing the New Marketing Trifecta: Social, Email, and Mobile. After looking it over I wondered how this could apply to musicians and what tools they could be using to help them achieve the...

14 September, 2010