Apr 10 New Facebook And Instagram Ad Options | Social You Should Know
Can the world handle two Facebook news feeds? We may find out, plus automated Canvas ads and Instagram stories expand opportunities for advertisers, in this week’s Social You Should Know.
Instagram Offers Stories Ads Globally and FB Automates Canvas
Instagram has made Stories ads officially available to all businesses globally. The ads will be featured when users change between stories. Ad views also start as soon as the ad appears, rather than the three second rule that is applied to Facebook videos. In related news, Facebook is trying to make Canvas ads easier to make. They debuted in September 2015 and offer huge potential opportunities, but if my news feed is any indication, sales have been slow. This move may change that.
Facebook Experimenting with Alternate News Feed
Facebook is currently experimenting with an alternate news feed solely used to discover new content. The feed is basically a trending tab (in a rocket icon) that is more tailored to things you may find interesting based on your behavior on Facebook. The most important part about this feature is that it includes sources that you don’t follow, but that Facebook thinks you may want to see. Personally, I’d like them to kill story bumping and make my current news feed more dynamic, but we’ll see if this rocket ship takes off.
Businesses Can Now DM Twitter Users and Ask for Their Location
Businesses using Twitter’s direct messaging systems can now ask users to share their location. Users have the option to ignore the request, share their actual location, or choose from a list of drop-down locations. The idea behind this is to allow brands to provide better customer service. Customers can also, in theory, DM a brand chain and provide their location, with the hopes of using this to find a nearby location.
And finally, remember when Snapchat was ephemeral? Not anymore. Now it’s a search engine, indexing public Snapchat stories and showing them for weeks or even months. Another change to try to get that stock price up…
That’s it. You’re caught up.