Top 50 Branded Facebook Fan Pages – November 2012 – Samsung Mobile USA, Oreo, Levi’s

‘Tis the season and the winners this month are certainly showing it. Making the nice list are Levi’s and Louis Vuitton, but none is better than the boom from newcomer Samsung Mobile USA. While holiday cheer was spreading to some, a six-point drop earned a few companies a spot on the naughty list.


Fastest Growing Branded Facebook Pages

The fastest growing pages in terms of moving up the list are:

  1. Samsung Mobile USA, #16 grew 15%
  2. Oreo, #9 grew 9%
  3. Louis Vuitton, #49 grew 8%
  4. Levi’s, #25 grew 7%
  5. Walmart, #11 grew 6% along with Samsung Mobile, #27

Biggest Losers

  1. #50, Nike dropped 6 spots compared to last month when it only dropped 1
  2. #48, Walt Disney World dropped 6 spots
  3. #47, Starburst dropped 6 spots as well
  4. #41, Victoria’s Secret Pink dropped 6 spots

We’re continuing to improve our tracking analysis and as a result Intel, Amazon, Cartoon Network, Discovery Channel, History and Samsung Mobile USA have entered the Top 50 for the first time.

Samsung Mobile USA would have broken into the Top 50 in July 2012 when it reached over 9.2 million fans. It’s grown steadily to over 13 million fans within the last  a year and by 75.4% just in the past three months. During the month of October alone, the page saw its largest increase in followers, adding an impressive 4.85 million new fans. Interesting to note is that the initial surge in July corresponded with the release of the Galaxy S3 in both Verizon and AT&T stores and their reported $10m Facebook ad spend. With the release of the Galaxy Note II at the tail end of November it’ll be interesting to see the growth through December.


50 Largest Branded Facebook Fan Pages, November 2012

Current Rank (11/28/2012) Rank by Fan Count (10/29/2012) Change in Rank Fans As of 10/29/2012 Fans As of 11/28/2012 % increase
1 Facebook 1 0 79,468,124 81,553,463 3%
2 YouTube 2 0 64,333,249 65,772,082 2%
3 Coca-Cola 3 0 53,615,681 55,498,928 4%
4 MTV 5 1 38,155,633 39,326,016 3%
5 Disney 4 -1 38,705,267 39,166,716 1%
6 Red Bull 7 1 32,857,802 34,018,833 4%
7 Converse 6 -1 33,386,329 33,782,675 1%
8 Starbucks 8 0 32,535,308 32,903,769 1%
9 Oreo 9 0 28,245,888 30,422,483 8%
10 McDonalds 10 0 25,144,590 25,908,425 3%
11 Walmart 12 1 23,954,753 25,471,564 6%
12 Playstation 11 -1 24,648,089 24,953,332 1%
13 iTunes 13 0 23,878,771 24,255,624 2%
14 Skittles 14 0 23,626,221 23,892,068 1%
15 Pringles 15 0 20,779,721 21,204,993 2%
16 Samsung Mobile USA 20 4 18,277,424 21,046,901 15%
17 Target 16 -1 20,094,005 20,957,191 4%
18 Victoria’s Secret 17 -1 20,063,077 20,401,015 2%
19 Monster Energy 18 -1 19,513,903 19,991,363 2%
20 Xbox 19 -1 19,178,584 19,762,596 3%
21 Subway 21 0 17,756,955 18,473,959 4%
22 adidas Originals 22 0 16,616,686 17,383,206 5%
23 Ferrero Rocher 23 0 16,578,716 16,772,169 1%
24 Nutella 24 0 16,397,420 16,567,788 1%
25 Levi’s 26 1 15,156,501 16,288,991 7%
Current Rank (11/28/2012) Rank by Fan Count (10/29/2012) Change in Rank Fans As of 10/29/2012 Fans As of 11/28/2012 % increase
26 Windows Live Messenger 25 -1 15,888,532 15,911,094 0%
27 Samsung Mobile 29 2 14,738,151 15,667,298 6%
28 Zara 28 0 15,039,127 15,402,084 2%
29 Disneyland 27 -2 15,156,150 15,245,868 1%
30 Intel new 14,928,755
31 Nike Football 30 -1 14,262,595 14,767,739 4%
32 amazon new 14,574,035
33 Burberry 31 -2 14,095,474 14,432,687 2%
34 Cartoon Network new 13,964,796
35 Google Chrome 32 -3 13,447,621 13,823,113 3%
36 Dr. Pepper 33 -3 13,215,526 13,266,468 0%
37 H&M 34 -3 12,639,358 12,984,062 3%
38 Mozilla Firefox 36 -2 12,260,377 12,621,652 3%
39 Blackberry 37 -2 12,127,250 12,470,789 3%
40 Discovery Channel new 12,415,134
41 Victoria’s Secret Pink 35 -6 12,315,367 12,388,370 1%
42 National Geographic 38 -4 11,974,162 12,234,208 2%
43 BMW 40 -3 11,552,824 11,844,554 3%
44 Disney Pixar 39 -5 11,729,808 11,808,192 1%
45 History new 11,769,440
46 Dove 43 -3 11,125,609 11,717,646 5%
47 Starburst 41 -6 11,515,319 11,582,836 1%
48 Walt Disney World 42 -6 11,457,675 11,524,317 1%
49 Louis Vuitton 50 1 10,519,903 11,395,503 8%
50 Nike 44 -6 10,973,856 11,324,624 3%

Methodology

For those of you curious about where your favorite band, movie or TV show is on this list, here’s the full explanation for what we’re tracking.

Since at Ignite Social Media we’re primarily interested in social media marketing by brands like those we represent, I excluded fan pages that weren’t official pages being used to promote a product. Specifically, I left out pages that featured:

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