Social You Should Know

How Google+ Affects YouTube, and Fake Yelp Reviews | Social You Should Know

Google+ for YouTube and Google Validates #Hashtags

When Google people explained to me that Google+ wasn’t originally built as a social network but as a unification of Google products, the lightbulb went on for me. Their next step in their process took place this week when YouTube’s new commenting policy was announced. To leave a comment on YouTube later this year, you’ll need to use your G+ profile. This makes G+ more relevant. Also this week, Google ignored Jimmy Fallon’s hashtag jokes and rolled out the ability to search for hashtags on Google. Results initially show results only from (you guessed it) Google+, but users can click a button to get results from either Twitter or Facebook. Take a look at our more in-depth analysis in this week’s Social Conversation.

20% of Yelp Reviews are Fake, Harvard Says

A new Harvard Business School study found that 20% of Yelp reviews are fake. This is a dramatic increase from 5% of reviews in 2006 and comes at a time when companies that specialize in generating fake reviews are getting punished. How should brands deal with this? Work to get as many positive reviews as you can on Yelp and other review sites that are important to your industry. The more you have, the more difficult it is for any one reviewer (fake or not) to damage your brand.

NFL Deal with Twitter a Harbinger of Things to Come?

The NFL and Twitter announced this week a “strategic partnership” through which the NFL will share “customized NFL video content, created specifically for the fast-growing social platform.” While this deal in isolation isn’t big news, I think it may portend a larger trend in which the various social networks work to get exclusive content. This may involve brand content and/or brand sponsorship of exclusive content down the line. You heard it here first.

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