Social You Should Know

Is Facebook Doomed? Social You Should Know

Here’s the social media marketing news you need to know to kick your week off right. Twitter is rapidly testing new features, while Woobox continues to work on making News Feed contests easier in this week’s Social You Should Know.

Twitter Releases an Experiment Every Day

On Wednesday of last week, some Twitter users were seeing a new “Related Tweets” feature that shared similar conversations from different users. While this new feature could increase reach if it’s rolled out permanently, what was more interesting is that Twitter also announced the same day that they release something just about every day. “It’s rare for a day to go by when we’re not releasing at least one experiment,” the company blogged. This rapid improvement to their product is currently working for Twitter, as they were the fastest growing social network in 2012.

Facebook Is Doomed?

Facebook, on the other hand, is doomed according to Vivek Wadhwa, a former resident of my town who is now a fellow at Stanford. While he’s known for taking controversial positions, Vivek says that Facebook is living in the past and trying to squeeze as much revenue as possible out of their existing customers, eventually going the way of Myspace and AOL. While my new book (out next month) has a fair amount of criticism of Facebook and their current strategies, I do think Facebook will be a force to be reckoned with for marketers for at least the next few years. Watch this short video for my thoughts on Facebook:

Easier News Feed Promotions

When Facebook announced that brands could run promotions in the News Feed, they didn’t answer several questions about how to run those promotions. How do you choose a winner fairly? How do you know when someone “liked” something? How do you contact the winner to get them to claim their prize if they didn’t comment on the post? Woobox has been working to help with that with their free “Pick a Winner” app, announced last month and their new “Prize Claim App” announced this week. The new app lets you post the winners and give them a deadline for claiming their prize, among other features. I’ve not tried it yet (and the screenshot is not exactly beautiful), but it’s nice to have low cost options.

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