07 Mar Facebook Now Allowing “Canvas Ads” | Social You Should Know
Facebook is now allowing Canvas ads, which are sort of like Instant Articles for ads. Instagram has already passed Twitter for the number of active advertisers and Google may be helping businesses with their “permanently closed” problem, in this week’s Social You Should Know.
Facebook Canvas Designed to Create Immersive Ad Experiences
One of the challenges with Facebook Ads is that they lack rich media interaction unless you click off to your own website, which may or may not be a great mobile experience. Facebook now wants to change that with the launch of Facebook Canvas. Just as they launched Instant Articles to help publishers quickly serve immersive content, Facebook now wants us to do the same with ads. Designed to be lightweight and interactive, Canvas will spread to Instagram soon, setting up a battle with Google’s AMP framework, which does the same
Instagram Grows from Hundreds of Advertisers to 200,000 in Just Months
Back in June, Instagram had only a few hundred paying advertisers on the platform. Now, less than a year later, the site claims 200,000 monthly active advertisers. This puts Instagram ahead of Twitter, which counts 130,000 active advertisers. This is very impressive, and may be at least partial confirmation of Zuckerberg’s strategy of owning multiple social networks.
Google Fixing “Permanently Closed” Problem
Increasingly, Google’s local business rankings (and their associated reviews) are important to getting business. And many local businesses are reporting ongoing problems with their locations showing “Permanently Closed,” certainly not a signal of brand health. This article suggests ways to fix this and suggests that Google is working on a fix to make it easier to do via Google Maps.
And for those of you eagerly awaiting the location for our annual out-of-town Mystery Trip. The location was Punta Cana, Dominican Republic. The team (all) returned late Tuesday and were back at our desks first thing Wednesday. A great time was had by all.