13 Jun What To Look For In a Best-In-Class TikTok Marketing Manager￼
No one can argue that TikTok is a powerful marketing tool. With over 1 billion active users, it’s a prime place for brands looking to reach new audiences.
With so much competition for attention on the platform, it can be tough to know who to trust when managing and spearheading your TikTok marketing. Opting for a TikTok manager is often the answer.
However, how do you know if you’re working with the best-in-class TikTok marketing manager? And what are the characteristics you need to consider when looking for one?
Today, we will pull in our expertise from years as the best social media marketing agency in the United States to ensure you have the best TikTok manager for your campaigns.
Qualities to Consider When Hiring for a TikTok Marketing Manager
Let’s get one thing straight first — what does a marketing manager do anyway?
Hiring a marketing manager may seem like an unnecessary expense for brands. Still, in reality, it can be one of the most important investments you make. They develop and implement strategies to grow and improve your brand’s online presence. They’ll also be responsible for many valuable things, more than just overseeing your marketing efforts.
In a nutshell, a TikTok marketing manager will take your brand to its fullest potential on that channel. If you’re serious about growing your brand through TikTok, we have listed the qualities you need to consider when hiring for a TikTok marketing manager.
1. Passion for TikTok and the Wider Social Media Landscape
As the social media landscape evolves, so do the skills required to be a successful marketing manager.
While there are many essential qualities that a best-in-class marketing manager should possess, one of the most important is their fuel for passion.
An efficient TikTok marketing manager is passionate about TikTok. They have their finger on the pulse on the latest trends, innovations and how to use this new information effectively. Their passion also fuels their creativity to think from a broader perspective on how they can communicate, strategize and manage better.
Great TikTok marketing managers are willing to take risks with what some may call a “crazy idea”. They always think outside the box.
As a company whose one of the core values is #AlwaysLearning, we take that ‘crazy’ idea and make it even crazier. (Of course, balancing out that it’s brand building first and foremost.)
2. Proven Track Record of Creativity and Innovation
Speaking of crazy, we’d be crazy to think that marketers aren’t creative or innovative.
A marketing manager’s creativity and innovation are cornerstone qualities that set them apart from the competition. They have a proven track record of coming up with creative solutions to marketing challenges and innovatively executing them.
This could manifest itself in a variety of ways. Such as creating a new marketing campaign that achieved exceptional results. Developing a creative TikTok marketing strategy that turned around a struggling product. Or coming up with an innovative way to use video clips to reach a wider audience.
In short, a TikTok marketing manager is a true marketing visionary — someone who sees the big picture and comes up with highly effective game-changing campaigns that deliver results.
3. Understanding of Industry Trends
We have seen how far TikTok has gone. From a simple dubbing app, to now the world’s 3rd most effective short-form video platform. At Ignite, we have seen this trend coming. So should your TikTok marketing manager.
A marketing manager needs to have a strong understanding of the industry’s latest. With new platforms and technologies emerging all the time, it can be challenging to keep up with what’s new. Being up to date with the latest trends is essential for developing successful marketing campaigns to reach the right people.
In addition, an effective marketing manager must also be able to quickly adapt to changes in the industry. The ability to stay flexible and adaptable is crucial in an ever-changing landscape. By on top with the latest industry trends and adapting to change, TikTok marketing managers can set their campaigns up for success.
Importantly, we don’t just mean memes when we talk about trends. Perhaps more importantly, continuous changes to the platform must be considered to ensure continued success.
4. Great Team Players
Great marketers don’t work alone. They know that teamwork is key to great marketing, and great marketing managers are humble enough to realize this.
One of the most important qualities of an effective social media marketing manager is the ability to work well as part of a team. In today’s fast-paced and ever-changing digital landscape, it’s more important than ever for marketing teams to collaborate effectively to create successful marketing campaigns.
Your ideal marketing manager should be able to take direction from others, but also has the creativity and drive to come up with new and innovative ideas. They understand that no one person can do it all and that by working together, they can achieve much more than they could on their own.
They believe in the power of collaboration (another one of our core values) and always look for ways to help their teammates succeed.
5. Sees the Big Picture
An effective marketing manager understands that social media is just one piece of the puzzle. They see the big picture and understand how all marketing channels work together to create a cohesive strategy.
While other social media is essential, it’s also important to understand how TikTok fits into the larger scheme of things. A numbers-driven marketing manager can analyze the data and see which channels are performing well and which ones need improvement. They use this data to make informed decisions about allocating their resources.
By taking a holistic view of the marketing landscape and the TikTok algorithm, an effective marketing manager can create a successful marketing strategy.
Benefits of Working with a Marketing Agency
Marketing can be a complex and time-consuming task. At Ignite Social Media, we know the struggle of creating marketing campaigns and when to execute them, which is why most people opt to hire a marketing agency to help them with their marketing efforts.
A marketing agency can provide a wide range of services, from creating ad campaigns to managing social media accounts — in your case, TikTok account.
Perhaps most importantly, a marketing agency can help you find the best marketing manager for your brand. One that ticks all the list:
Now, let’s get down to the top two benefits of why it’s ideal for a brand like you to invest in a TikTok marketing agency.
Save time by working with a team of experts.
Any business, large or small, can benefit from working with a marketing agency — one obvious benefit is that it helps brands save time.
Brand managers may have a good understanding of marketing. Still, they likely don’t have the time to execute all the necessary tasks.
By working with a social media agency, brands can tap into a team of experts who handle everything from content creation to paid media and community management. This frees up the brand to focus on other aspects of its core focus and helps ensure that all the marketing tasks are carried out effectively.
As a result, working with an agency is an excellent way to save time and improve your marketing efforts.
But marketing agencies already have an arsenal of workers on hand that can be called upon at a moment’s notice if you want to execute a bigger, bolder strategy.
Get access to specialized skills and knowledge.
For some brands that are new to TikTok, this may be a foreign channel to navigate. This means it takes a lot of time to understand how the algorithm works.
Talk about short videos, the editing alone would take you forever. As a piece of advice, you don’t have to do it all — especially, if it’s not on the list of your skills.
If you want to massively grow on TikTok, solid marketing expertise is essential in order to reach new customers and reach exponential growth. However, marketing can be a complex and time-consuming process — this is where marketing agencies can be beneficial.
Partnering with marketing agencies, you get to team up with the right TikTok marketing managers who are good at what they do — TikTok. They have the skills, knowledge, and all the quirky ideas you need to turn one video into a massive hit on TikTok.
Let the right people do the job for you.
Achieve better results.
But of course, results aren’t guaranteed to anyone.
But marketing agencies are constantly trying new strategies (across all their clients) and testing different tactics to see what works best. As a result, you can be confident that your brand is getting the most bang for your buck when you partner with a marketing agency.
In addition, a good marketing agency will also be able to provide you with valuable insights and feedback based on their experience working with other businesses in your industry. This can help you fine-tune your marketing strategy and ensure that you’re always one step ahead of the competition.
At Ignite, it’s always in our core value to always strive for our #ClientSuccess. We don’t see ourselves as successful without seeing our partners succeed first. We aren’t called the original social media agency in the United States for nothing.
There you have it. If you want to work with the best-in-class TikTok marketing manager, then make sure they have the qualities we have enumerated to be effective.
However, if you’re looking for one great team to ensure your brand’s success on TikTok, then we have what you need. Not only do we provide expert management and strategy services, but we offer creative and production support so that your videos are top-notch.
Let’s get your creative ideas on TikTok. Contact us today to learn how.