Buying followers is one of the worst ways to spend your social media budget Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?” Stop. Right. There. Running a...
In April, Recode conducted a survey through Toluna to understand how much people would pay for Facebook without ads, if they had the option. While results showed 77% would NOT pay for an ad-free version of Facebook, 23% said they would pay not to have...
It’s that time of year again. Organizations are beginning to evaluate agency relationships and are making the tough decision to either move forward or move on. As we are in Q4, contracts are ending and the pressure is on to make a decision on a...
Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. Trends change with the drop of a hat. I won’t tell you what the next big thing is, but I will tell...
New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing. Some transcend fad and end up in our hearts like Pinterest, while others caused a freak-out for a few weeks...
The life of a social media marketer is something that we know very well at Ignite Social Media. You may have noticed that we've even put together a series on what a typical day looks like in the various disciplines we have here within our...
Engagement is not dead. I repeat, engagement is not dead. Despite what you may hear from media buying agencies or even your Facebook rep, there’s still value for brands in garnering Likes (or Reactions), Comments, and Shares. While there is no concrete way to show the...
Major companies procurement teams typically require a Request for Proposal be sent before hiring a new marketing agency. At times, these are formalities in which agency marketing teams already know their short list of agencies and are "checking the box" by issuing the RFP. At...
There's been a debate raging within the social media world lately about the "right age" for a social media manager. The debate began with a blog post from recent University of Iowa graduate Cathryn Sloane, which argued that all social media managers should be under...
Back in February, I wrote a blog post entitled Resume Qualifications that Show Your Business Doesn’t Know a Thing about Social Media. It was partly written as a showing of solidarity amongst the frustrated social medians (still working on a name for people that work...
A new job description has popped up in the last few years. Some call it Social Media Manager or Social Media Specialist or Social Media Coordinator. Whatever you call it, it’s important to have one, but if you want to attract the best people available,...
Working for a social media agency has shown me first-hand how companies adopt new mediums. The first phase seems to be that of denial - that these new fangled inventions can be ignored until they pass....