So, a couple of weeks ago, I posted an opportunity for you, our readers, to ask questions about social media marketing. I received a few great questions, so hopefully I'll be able to shed some light on a few of them. I originally was going...

ood Morning, ladies and gentlemen, and welcome to a new feature I'm starting right here on this blog to help you, the reader, understand how to use social media the "not wrong" way. I say "not wrong" because the "right" way isn't always clear, as...

Everybody loves social media, right? Now is your chance to get in the game and show all those other brands just how things are done in the social sphere when it comes to marketing. Here are a few tips to make sure you get the...

Jim_headshot2 Ok, we're in the home stretch. Today we'll talk about the fifth mistake in our top 5 mistakes in social media marketing series. And, you might think that would be the last one, right? But wait, there's more! We'll close the series shortly with a...

Our continuing series on social media marketing mistakes moves onto "mistake #4" today. Today's mistake is using social media as a channel instead of a conversation. Since social media tools give us the power to publish, and social networks give us more places to publish, some...

Continuing on the series of social media marketing mistakes we started recently, here's the third in a series. This one talks about two very common buzzwords in social media: transparency and authenticity. In my experience working with numerous clients, this one is more difficult for...

On Wednesday I shared an example of really, really bad social network engagement. For the most part, I posted it mainly for laughs, but Denisse Lemos gave me the following challenge: "how would you have rewrote this to make it "a good example" Since it is written...

Sometimes I find it hilarious when I get spammed by companies within the social networks that I'm involved in personally. This one, was just so good (by good I mean totally ridiculous) that I had to share....

Continuing the series on social media marketing mistakes from last week, today's mistake is about "schmoozing instead of connecting." I talk a lot about social media being a cocktail party. And behavior that would be OK at a cocktail party will likely be OK...

Earlier this month, I ran a daylong seminar on social media marketing, which was sponsored by the Triangle chapter of the American Marketing Association. It was sort of a "101" class. We started at the basics and moved through it to best practices. About 75...

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