The Doctor is IN: How to Use Social Media the “Not Wrong” Way

Good Morning, ladies and gentlemen, and welcome to a new feature I’m starting right here on this blog to help you, the reader, understand how to use social media the “not wrong” way. I say “not wrong” because the “right” way isn’t always clear, as the book is still being written, best practices are still being developed, and we might not know the extent to which social media is effective until much later. There are, however, plenty of ways to misuse social media tools. Think of how you might use a table saw, for instance. A table saw is used to cut things, mostly wood, but what you build is your prerogative. There are precautions and measures you can take to make sure you’re going to make the best outcome possible, but everyone produces unique results. But use a table saw the wrong way and you’ll end up in the emergency room with a few less fingers.

Hey, Genius

Now, I’m not saying you will lose any digits if you mess up using social media, but I hope I can at least help you prevent a disaster to your brand or your online reputation. Before I dole out any advice, however, let’s get something straight: I am not a Social Media Expert, nor do I claim to be. Anyone who tells you they are is full of turkey, in my opinion. Because social media is based on the technology and tools that are available at any given time, social media is really nothing new. It’s just that now there are new platforms that allow you to listen and directly respond to the people interested in what you do and how you do it.

Help Me Help You

So I want to do exactly that for you— MY people. That is to say, I want to take an opportunity to answer whatever questions you might have about social media marketing. Send me your questions and I’ll pick some of my favorites to answer right here on the Ignite Social Media blog.  Feel free to ask whatever you like, and I’ll do my best to answer it. Think of this as a “Dear Abby” for social media. You can ask through a few methods:

Twitter: @ignitesma

Email: Jeremy@ignitesocialmedia.com

Or Comment below this post. Looking forward to fielding all of your social media questions (within reason, of course!).

Photo by BarelyFitz: http://www.flickr.com/photos/barelyfitz/49812932/



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