The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here), we did...

As we get ready to close the door on 2019 and move on to a new decade, we think it is worth revisiting some of the popular topics, based on blog traffic data, of this year. It will be interesting to see if the popular social media topics...

We are proud to announce that we recently took home three W3 Awards in partnership with our clients. We received a Gold Award for Social Content & Marketing: Culture & Lifestyle, a Gold Award for Social Features: Social Presence and a Silver Award for Content...

Source: FacebookThe off-Facebook Activity tool, also known as “Clear History”, will be launching in the United States on October 1st. The full roll-out should be complete by the end of the year. This tool has been in testing phases for a while and has rolled...

We are proud to announce that Ignite Social Media was named a top social media marketing agency by Agency Spotter! Ignite made the Top 20 Social Media Marketing Agencies report this summer.Top Social Media Marketing Agency CriteriaAgency Spotter evaluated more than 700 social...

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. There were some great submissions by top brands in each of the categories.Shorty Award Audience Honor: Retail &...

LinkedIn has been stepping up their ad targeting capabilities to better compete with the options of other platforms. They recently opened up Objective Based Advertising, updated their Campaign Manager, and will launch retargeting for engaged users. We conclude with some tips to improving your LinkedIn...

Groups will be the New FacebookFacebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. This can be attributed to algorithm updates, the inability to...

As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA). Discover Boating focuses on increasing...