Source: FacebookThe off-Facebook Activity tool, also known as “Clear History”, will be launching in the United States on October 1st. The full roll-out should be complete by the end of the year. This tool has been in testing phases for a while and has rolled...

We are proud to announce that Ignite Social Media was named a top social media marketing agency by Agency Spotter! Ignite made the Top 20 Social Media Marketing Agencies report this summer.Top Social Media Marketing Agency CriteriaAgency Spotter evaluated more than 700 social...

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. There were some great submissions by top brands in each of the categories.Shorty Award Audience Honor: Retail &...

LinkedIn has been stepping up their ad targeting capabilities to better compete with the options of other platforms. They recently opened up Objective Based Advertising, updated their Campaign Manager, and will launch retargeting for engaged users. We conclude with some tips to improving your LinkedIn...

Groups will be the New FacebookFacebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. This can be attributed to algorithm updates, the inability to...

As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA). Discover Boating focuses on increasing...

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message from Mark Zuckerberg’s opening keynote: “the future is private.” The focus of the F8 announcements supported this statement and how Facebook is...

 We are excited to announce that we have been selected as Shorty Awards Finalist in two categories:  Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-CommerceWe partnered with our client, Altar’d State, for the Retail & E-commerce category. Altar'd State...

Snapchat has stepped up its ad game in terms of trying to show brands that their platform can get people to physical locations. Snapchat location ads have been around for about a year, but they recently added additional features for brick and mortar locations.Snapchat Location...