Webinars are a great strategy for businesses trying to show thought-leadership within their industry and generate potential leads at the same time. They can be time intensive to produce as I learned while co-hosting my first webinar this month (check it out here). In this...

It is hard to believe we are already over halfway through 2017. At this point in the year, it is a good time to evaluate key changes in social to date before we look ahead. We will take a look at the current state of...

As holidays roll around, it is a common pastime for social media marketers to see how other brands choose to celebrate or not celebrate through social content. Generally, brands need to walk a fine line in how they choose the leverage the holiday, as it...

Since launching Instagram Stories in the fall of 2016, they have taken off. According to Instagram, Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016....

Building a social media team is no easy task. This team is usually a subset under the digital or communications department at a company. According to an infographic by Go-Gulf, the majority of social teams are fewer than four people. The size of social teams...

Taking a look at key features of the major social channels, you will see many of them overlap. Successful features on one platform tend to be adopted by others. This is especially true of Facebook. Since they got turned down to buy Snapchat, Facebook and/or...

One of the key advantages social media has over other marketing channels is the ability to get feedback from consumers in real-time. For more traditional marketing channels, like television, print, etc., it can take weeks or months gather insights from a campaign and then even...

As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands. Many executives use these channels to build a following and influence....

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. Every so often, we get the opportunity to support our client’s event activations via social. Most recently, our team braved the Blizzard of...