Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly...

20 February, 2015

The Facebook News Feed has undergone a lot of changes recently, but perhaps the most upsetting (but highly expected) update for marketers is the recent announcement by Facebook that it will be reducing the organic exposure of “Promotional Posts” in the news feed around Q1...

21 November, 2014

  'Tis the planning season, which means marketers are solidifying their holiday campaigns for the most important retail season of the year. Here are four important data points to consider when planning your social media holiday campaign for 2014. What type of deal or incentive does your target audience...

07 October, 2014

Last week, I had the opportunity to attend Social Fresh East 2014 in Orlando, FL. I enjoyed the setup of the conference and I felt like the speakers kept the audience engaged in the 30-minute single sessions. Topics ranged from social storytelling to helpful social...

24 July, 2014

A few days ago, Snapchat updated its app with new features to emphasize the ‘chat’ aspect of the platform. This is Snapchat's first major update since they introduced Stories in October of last year. With two-new features, text messaging and video chatting, Snapchat is looking...

05 May, 2014

A few weeks ago, Instagram announced that users would soon start seeing ads in their feeds. This announcement was met with some concern that the platform that's known for organic content would be flooded with irrelevant, spam-like ads from brands. Instagram is hoping to keep...

28 October, 2013

Foursquare has been on a bit of a roller coaster ride over the past year-or-so trying to stay relevant in Social, Local, Mobile search. However, it appears that things are finally looking up for the platform that gamefied social check-ins. The platform is on a...

15 October, 2013

Pinterest introduced free analytics to verified accounts last month. This is great news for brands. Businesses will no longer have to estimate the impact of their Pinterest presence or pay for a separate, usually costly, analytics service. Any Pinterest account that has the "new" look...

23 April, 2013

I had the pleasure of attending this year's Internet Summit in Raleigh, NC. One of the sessions I found most interesting was on the topic of Twitter Marketing presented by Brent Herd (@brentherd). Brent was a great speaker who was able to keep the audience...

05 December, 2012
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