When it comes to launching a new product for your brand, there are three waves of planning: pre-launch, launch, and post-launch. Social media can play a key role in each of these waves, as we experienced with our Women's Beauty Brand client in 2014 when they launched...

05 February, 2016

Back in October, I wrote that brands should start adjusting their Instagram strategy because of declines in organic growth and engagement on the channel. Now that we have kicked off a new year, I thought it would be a good time to re-evaluate ‘The State...

21 January, 2016

It’s hard to believe we are wrapping up another year, but before we get too far into planning for 2016, let’s take a look back at what we learned in 2015. There were many insights gained this past year, but we'll focus on the following...

15 December, 2015

Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to...

02 December, 2015

With 2016 rapidly approaching, many brands have already started looking ahead and planning for next year. But before you get too far down that path, have you reached your social media goals for 2015? If not, there is still time. This post provides suggestions on...

02 November, 2015

It appears that the days of organic growth and engagement for brands on Instagram could be coming to an end. At the end of September, Instagram opened their advertising platform to all marketers. Since then, users have seen an influx of ads in their feeds,...

21 October, 2015

We are proud to work with our client, ConAgra Foods, who is committed to ending child hunger. Nearly 49 million Americans struggle with hunger, and 1 in 5 children are living in food-insecure households. Each year during the month of September, ConAgra Foods teams up...

29 September, 2015

Facebook is getting into the live-streaming space, but only for celebrities with verified accounts. Public figures (actors, athletes, influencers, musicians, etc.) are now able to launch a live-stream through the Facebook Mentions app. We will take a look at how Facebook live-streaming works, examples of...

14 September, 2015

Ever since Meerkat and Periscope launched in March, they have been going round for round trying to become the leader in social livestreaming. Meerkat took the early advantage being the first mover and capitalizing on the buzz at SXSW. But, thanks to its relationship with Twitter,...

06 July, 2015

On the trend of many new social ad formats launching, Pinterest and Instagram are stepping up their game to support e-commerce. This is a really smart move by both channels as Marketing Managers are looking for more ways to tie social media directly to sales....

04 June, 2015

Within the last week or so it seems like every social platform has announced a new ad product offering. The main focus for these ad types, and a hot topic for the social industry overall, is video. The new YouTube, Snapchat, and Pinterest ads focus...

28 May, 2015
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