Since our agency started, back in 2007, social media has evolved drastically. There are social channels that have come and gone, hundreds of algorithm changes and just as many new ad units. One of the most exciting advancements the social channels have made is the...
We are excited to announce that we are officially a Snapchat Certified Partner! Our in-house media buyers have gone through the certification program that Snapchat offers to be able to provide our clients the expertise of managing campaigns on the platform. What is a Snapchat Certified Partner? If...
Social Media Strategy Template A lot has changed over the past year in terms of how people are using social, ad units, targeting capabilities and new media formats. Creating a strategy from scratch or even revising an existing strategy can be a large undertaking. We have...
Facebook continues to fail to capture the attention of younger users. Behavior trends over time have shown that those in the Millennial and Gen Z category are logging on less and less. However, new research shows that it doesn’t appear that these younger generations will...
Getting verified on Instagram and across social media is one of the ultimate signs that your channel has ‘made it’. That blue check mark means so much to public figures, influencers and brands. Most of the time, social channels keep their verification criteria close to...
Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun...
Since the Cambridge Analytica news broke, Facebook has been making constant updates to their platform to earn back the trust of businesses and users. A recent Facebook page redesign and greater transparency around brand page activity is a step in the right direction. Buttons for Stronger...
Social media measurement has been a hot topic for many years. A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. Let’s take a closer look at how CMOs view digital...
The World Cup is in full swing as teams have just concluded group play. It has been an exciting event thus far as there have been a lot of upsets and disappointing exits (ehem Germany). As a former player and avid soccer fan I am...
I don’t know about you, but the first half of 2018 has flown by to me. As social media marketers, we are constantly staying up to date on what is happening in the space and trying to anticipate what is going to happen next. We...
It has certainly been a trying time for Facebook these last few months. First, it was fake news, and now privacy concerns have hit an all-time high. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant...
On this edition of Ignite Your Week, we discuss some recent Instagram updates: Story highlights and shoppable ad units. Instagram Story Highlights Instagram recently announced Story Highlights. You have probably started seeing these on your friend's profiles or on brand pages that you follow. The update allows...