03 Jan Ignite Social Media is a Snapchat Certified Partner
We are excited to announce that we are officially a Snapchat Certified Partner! Our in-house media buyers have gone through the certification program that Snapchat offers to be able to provide our clients the expertise of managing campaigns on the platform.
What is a Snapchat Certified Partner?
If you are not familiar with the Snapchat Certification Partner program, it aims to provide the expertise and in-house talent to help manage campaigns on behalf of marketers. The goal of the program is to provide more effective execution, optimization, and analysis of advertising campaigns on Snapchat.
Some of the criteria Snapchat looks for when evaluating Certified Partners include:
- Demonstrate knowledge of Snapchat advertising through the successful completion of individual team member training and assessments through Snapchat Explore
- Demonstrate campaign expertise by meeting actively managed spend requirements per quarter
- Undergo recurring educational training to understand the most up-to-date Snapchat advertising capabilities, best practices, and campaign strategies
- Track record of client retention
- Proven client success through case studies and client feedback
Our media team went through the seven-course training that dove into topics like: ad units, objectives, targeting, pixels, custom audience
At the end of each chapter, there was a proficiency quiz.
Once all the requirements are met, we were issued a certificate of completion.
Benefits of Being a Snapchat Certified Partner
There are several key benefits that we are particularly excited about as partners. We have access to the latest trainings and materials for products and features. These trainings include creative guidelines, product one-sheeters, and overall best practices. Our clients will have the opportunity for joint case studies and inclusion in Snap newsletters. We will also have direct support and the ability to give feedback to Snapchat. Finally, we have access to Partner events like summits and industry events.
If you are looking for a partner to execute a program on Snapchat we would love to help.