A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. If you are just catching up, here are some highlights for April. Facebook Faced Congress During the middle of the month, Zuckerberg spent a few intense days testifying...
With the first day of spring right around the corner and the end of Q1 approaching it is a great time to do some social media spring cleaning of your channels and tactics. There have already been some channel announcements and updates that you will...
Many marketers are now looking beyond millennials and at the next generation of up and coming buyers. There has been a lot of coverage about how younger generations are leaving Facebook and spending time elsewhere. As a social media agency, we spend a lot of...
Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Additionally, recent algorithm...
Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you...
Just a few weeks into 2018 and we have already heard of at least one major change that Facebook is making changes to their algorithm. But before we get too far down the path of anticipating what is going to happen this year, let’s take...
We have officially transitioned into a new year and it is time to start implementing your new or revised strategy. Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. Keep in mind that it is...
Now that we have entered November, brands are in holiday mode for the remainder of 2017. The countdown to Black Friday is on—only 3 short weeks away. If you in the process of planning or finalizing your strategy for Black Friday, the following tips are...
As 2017 is quickly coming to a close, it is time to start planning for 2018. In your plans, you should begin considering which social media conferences you want to attend next year. There are a lot of different conferences to choose from and it...
Ever since Facebook changed the organic content algorithm in 2013, paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. This post will look at...
I just saw a meme that said there are 15 Fridays until Christmas. Crazy, right? That means it is time to start figuring out your plan for your social media marketing initiatives for the end of the year. This post will walk you through things...
Clients often ask us how their channels look, and how a social media marketing strategy could help. This post will walk you through some of the key aspects to answering those questions. Measurement & Benchmarks The first step is looking at how your social media presence...