Force Friday Brand Conversations: Who Embraced their Inner Jedi versus Sith
We couldn’t resist. #ForceFriday pic.twitter.com/ha1ltQ2qmc — Staples US (@Staples) September 4, 2015Our #client nailed it with this tweet. What #ForceFriday fanatic stuck at the office all day wouldn’t want to craft Darth Vader out of office supplies?
These aren’t the fries you’re looking for ? #ForceFriday pic.twitter.com/1AP6arQnUN — Whataburger® (@Whataburger) September 4, 2015Don’t get me wrong, I’m all for Legotography and the image is fantastic but the copy is misaligned here. Those SHOULD be the fries you’re looking for. Understandably, there were some confused fan responses. Had this tweet played on another, more relevant, line from the Star Wars films, it would have been impeccable.
May the Free Cake Friday be with you. RT and follow for your chance to win! #freecakefriday #forcefriday pic.twitter.com/rmuICXVDZk — Little Debbie (@LittleDebbie) September 4, 2015Oye, Little Debbie, I do love those Cosmic Brownies but this tweet seems like it’s grasping for gravity in outer space. With a little more focus and relevancy to the #ForceFriday audience, this may have been more powerful.