Aug 16 How Brands Can Use Snapchat Memories
Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is. Who are you trying to reach?
As a popular platform among the younger demographic with 400 million snaps each day, Snapchat is the second most powerful social platform in the United States. It’s most definitely a channel to consider if your audience is there.
With the introduction of Snapchat Memories, you might be wondering how your brand can use the feature for marketing. Memories are a way to save your snaps and stories on Snapchat. Essentially, it’s a collection of your favorite real-time moments. So, how does your brand capitalize on this feature?
Remind Your Audience of a Specific Time
Whether you’re a B2B or B2C brand, you can use ‘memories’ to showcase your favorite moments as a reflection. Maybe this is in the form of a #ThrowbackThursday to the date you launched a new product. Not only are you reminding your audience how your product benefits them, but you’re bringing it top of mind for them again – reminding them that it may be time to order again!
Snap Now, Share Later
Capture a moment and share it when your brand is ready. Not only will this serve as a strategic approach to your editorial planning, but it allows your team to plan in advance. Using ‘memories,’ your brand can plan and pre-approve content, while still remaining in the “real-time” moment of Snapchat, staying relevant to the platform. For example, a fashion brand could use this approach during photo shoots by snapping all moments of the photo shoot, but waiting to share once the “coming soon” items are revealed.
Reduce, Reuse and Recycle
Use ‘memories’ as a way to recycle and repackage your content. Your brand likely has videos that have been created for other channels – print, TV, YouTube, etc. Cut down existing assets for optimal sharing on Snapchat. Work smarter, not harder.
If you are a small brand, you’re probably faced with the challenge of not having a ton of advertising dollars. Use ‘memories’ as an opportunity. It could be a new avenue to explore to reach and engage your audience without the heavy advertising dollars required by traditional media.
Need some Snapchat inspiration? Lowes (#client) uses Snapchat to share home improvement tips, do’s and don’ts, and home inspiration. By taking any existing home inspiration snap, the brand can reuse it to create a helpful tip content series. By adding “DO’s” and “DON’Ts” to the original photos, a completely new series of posts can be created.
With ‘memories,’ your brand no longer has to worry about your content disappearing in 24 hours. How will you use the longer shelf life to your brand’s advantage?
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