Top 5 NFL Teams on Social Media

Are you ready for some football?! I know I am. I’ve been so desperate for football this offseason that I actually watched the combine and draft in their entirety (sad, right?). Well, it’s finally time for the real deal to begin! To celebrate, I’ve compiled a list of the Top 5 NFL Teams on Social Media for your reading pleasure.

For this post, I decided to look at the team accounts holistically, rather than only looking at who has the biggest following or highest engagement. Instead, I evaluated based on things like their content mix, use of advanced features, interactions with fans, and overall visual aesthetic.

  1. Carolina Panthers

You may have recently seen the Panthers in the news for their Fresh Prince of Bel-Air tweet stunt. This is certainly a testament to the creativity and fun that this account brings to their fans daily. They use a good variety of content types and a varied mix of content subject matter.

What impressed me the most about the Panthers accounts is their interactions with fans. They are one of the few teams that regularly responds to fans and retweets fan content.

Finally, they are authentic to the channels they’re publishing on. With the amount of content NFL teams put out there, repurposing across channels is mandatory. However, when you look at the Panthers’ Instagram page, you can tell they take time to curate the best photos for that channel. It’s almost has a “Humans of New York” vibe visually, which is very engaging.

  1. Denver Broncos

The Broncos are another top performer, with their creative and interesting content mix. You can tell they think about what their fans want to see.

In this example, they use an infographic video to show fun and interesting stats about the team. It’s one of those silly things that a fan loves to learn about their team.

They also like to show their fun side and don’t always take themselves too seriously, whether it be in their tone of voice or choice of video. You can see by the number of Likes and Retweets that their fans love this approach.

They were also one of the few teams I saw that incorporates UGC into their content mix. Given the passion of NFL fan bases, it’s a huge miss not to celebrate and showcase these die-hard (and adorable) fans.

  1. Jacksonville Jaguars

This one may come as a shock, given how lackluster this team is at actually playing football, but hear me out. The Jaguars were similar to the Broncos in that you could tell they had their fans in mind with each piece of content. They offer useful information, respond and retweet fans, and are very engaged overall. They also use a wide variety of content types, such as live videos, photos, GIFs, videos and albums.

  1. Philadelphia Eagles

The Eagles are a team that knows how to have a good time on social (See #WentzDay below), but their biggest selling point is how good they are at giving you behind-the-scenes information you can’t get anywhere else. Whether it’s an analysis by sports scientists on their players, or a game day hype Snapchat series, they make you feel like you’re right there with them.

  1. Pittsburgh Steelers

Last but not least, the team with the most Super Bowl rings also wins at social media. They have a strong mix of content and capitalize on what their fans are passionate about. They even give them little extras, like custom wallpaper photos.

Their fan responses are also some of the best in the league because they go above and beyond to give a great experience. As you can see below, they didn’t hesitate to help a fan find the perfect wallpaper.

The most interesting thing I saw throughout all my research was the Steelers’ new “Social Squad” that will have its inaugural season this year. They’ve teamed up with super fans to bring even more live social content from games to their fans. They encourage fans to follow these handles in addition to the Steelers official handle for updates during the games. I’m very interested to see how this pays off for them.

There you have it. The Top 5 NFL Teams on social media. Ultimately, the teams that create content with their fans in mind had the best channels and overall fan experiences. Now, if you’ll excuse me, I have some preseason football to watch.


Interested in learning more about what makes successful social media content? Tweet us any time!


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