Congratulations, you did it! You got someone to buy your product. 👏🏼 So what do you do now? 🤔Well, we can tell you what NOT to do – don’t forget about that person. In a world driven by sales, revenue, KPIs, ROI, and plenty of other acronyms, marketers...

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. But never fear! We have four quick social media wins that you can easily start doing today. From...

The most glorious time of year is upon us – yes, football season. To celebrate, I’ll be diving into data that sheds a light on how and why different NFL team’s fans use social media, throwing shade as appropriate since I have data to back...

In an effort to create more transparency after their big privacy debacle, Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks.  Previously, you could only see what competitors were doing...

Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On one hand, you can form relationships with your fans and...

Gone are the days of social media networks simply being fun places to post pictures, emo song lyrics, and connect with friends (or make them upset by not putting them in your Top 8 on MySpace). Social media is now a massive world full of...

Using social media can be scary for many reasons; there are horrible trolls to deal with, NSFW pictures, and scarring moments such as trying to take a picture to share and your front-facing camera opening unexpectedly. Social media can be even scarier for brands, as one...

Are you ready for some football?! I know I am. I’ve been so desperate for football this offseason that I actually watched the combine and draft in their entirety (sad, right?). Well, it’s finally time for the real deal to begin! To celebrate, I’ve compiled...

Establishing a singular and unique brand voice can be a difficult undertaking. Harnessing that brand voice and implementing it in successful community engagement can be even harder. Hardest of all, however, is evoking and maintaining multiple, distinct brand voices when working for several diverse clients.While...