Are you ready for some football?! I know I am. I’ve been so desperate for football this offseason that I actually watched the combine and draft in their entirety (sad, right?). Well, it’s finally time for the real deal to begin! To celebrate, I’ve compiled...

Establishing a singular and unique brand voice can be a difficult undertaking. Harnessing that brand voice and implementing it in successful community engagement can be even harder. Hardest of all, however, is evoking and maintaining multiple, distinct brand voices when working for several diverse clients. While...

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines). Not only are these incidents recorded, but they spread like wildfire throughout social media...

A year in social media marketing feels like 10 years in traditional marketing. Things change at light speed and as marketers, it’s our jobs to stay on top of it all. While it’s impossible to remember all the changes that happened, we can help you...

When I first heard about brands using Chatbots in marketing, specifically on their social media channels, I was skeptical. Maybe it’s because I wasn’t familiar with Chatbots. Maybe it’s because as a Community Manager- where my entire job is to build communities and facilitate authentic...