Engagement is not dead. I repeat, engagement is not dead. Despite what you may hear from media buying agencies or even your Facebook rep, there’s still value for brands in garnering Likes (or Reactions), Comments, and Shares. While there is no concrete way to show the...

13 April, 2016

Despite beginning as a religious holiday in Ireland (where until the 1960s bars were actually closed for the day…seriously), Americans have morphed St. Patrick’s Day into a day of celebrations. Whether celebrating their Irish heritage or just being Irish for the day, people like to...

21 March, 2016

Social campaigns are a great way to complement ongoing content and social media strategies. Here I’ve highlighted three of the most impressive campaigns executed by Ignite Social Media and Carusele this year. Pyrex 100 Client: World Kitchen // Pyrex [br] Campaign Hashtag(s): #Pyrex100 // #RaiseYourGlassSweeps [br] Objective(s): Organic content creation around...

29 December, 2015

If you have anything to do with your brand’s social media marketing, chances are you’ve heard these buzzwords a time or two…or twelve. Below I break down some of the most common social media buzzwords and what they mean. 1. Organic: A non-paid piece of content....

18 November, 2015

Ready or not, it’s holiday time. As a brand, it’s important to understand what your consumers' path to purchase looks like as they gear up for the holidays. Some key questions one might consider are items like; how consumers are deciding on gifts, where they actually purchase these gifts,...

05 November, 2015

Brands are constantly searching for ways to insert themselves into trending topics, big events, and national holidays on social media. While it can be a great way to get some extra impressions and increase engagement, jumping on trends for historical, political, and polarizing topics can...

20 January, 2015
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