The State of Messaging Apps

With technology advancing, there are many messaging apps that subscribers can now choose from to connect with their favorite brands, businesses and friends. Most of us use messaging apps to chat with our friends but nowadays brands are tapping into messaging platforms like Facebook Messenger, WhatsApp and other platforms to make it easier on the consumer to connect in a more convenient way.  These messaging apps make communication easy and help consumers get questions answered fast rather than emailing or calling with questions. We take a look at some of our favorite messaging apps and how people are using them all over the world to connect with friends, companies and brands.

Facebook Messenger

With over 1.2 billion monthly active users, Facebook messenger offers brands a stockpile of marketing features. Brands can now serve ads in people’s newsfeeds to drive them to their messenger and get the conservation started. Brands can also send sponsored messages to people that you have messaged in the past. People can also search and subscribe to receiving content, ask for customer support and integrate messenger bots to interact with customers and more.


Whatsapp has quickly become popular by being easy to use, free and lets users text, chat and share media, including voice messages and video, with individuals or groups.  According to a report from research firm SimilarWeb, Whatsapp is the top chat app in many countries. The best feature of Whatsapp is that it allows users to keep in touch with people living abroad, without incurring the international charges associated with text messages.


Slack is a great internal communication platform that many businesses use for communicating to one another. In fact, the company claims 77 percent of the Fortune 100 companies use its product. Using Slack for a business is a great tool for all team communication in once place. You can search for all content in one location, it allows you to file share easily, and you can also integrate services like Dropbox, Google Drive and more.


WeChat is a Chinese multi-purpose social media mobile application software that is similar to WhatsApp but WeChat is a platform that connects to everything else. This includes social sharing, booking a taxi, ordering food, laundry – pretty much anything you can think of, WeChat can do.

What are your thoughts on how brands and businesses are using messaging apps? Tell us in the comments below.

Ignite Social Media