08 Dec How Brands Can Use Pinterest to Create Engaging Content
Surprisingly, Pinterest is still winning audiences with engaging, aesthetic, and relevant content. This platform allows users to interact, discover and save creative ideas for later use or inspiration.
But not just that, it’s constantly changing and adding new features to its platform. Making it more user-friendly, engaging, and a great brand content marketing tool. There’s no absolute reason for brands to miss out on marketing on Pinterest.
Here are a few surprising ways on how brands can use Pinterest for their content marketing. But first, why Pinterest anyway?
Pinterest is a great way for brands to create engaging content for their followers and audience. With over 433 million monthly active users, Pinterest can be a powerful tool for brands to market services and products.
Additionally, in their own right, Pinterest allows you to use visual assets like photos or infographics as a type of social currency — garnering likes and “repins,” the equivalent of shares or retweets. You can easily post images from other websites with Pin It buttons on them using your account online platform for business owners who want an easy way to show off what they have available while building up customer engagement simultaneously.
This is one reason why this site has captured so many businesses’ attention; it’s not just about browsing boards but making purchases too.
1. Differentiate Your Pinterest Presence
Create an interesting and cohesive Pinterest presence by creating a unique set of boards. Make sure these boards revolve around the brand’s values, vision, or mission statement. And while that’s certainly true, there’s more to Pinterest than just pretty pictures. In fact, Pinterest can be an extremely effective tool for building relationships with customers and furthering the brand’s reach.
One way to make the most of Pinterest is to create a board that is devoted to your company’s blog posts. This gives users a chance to share informative articles, helpful tips, and engaging content without bombarding followers with sales pitches. Brands can also use Pinterest to humanize their approach by sharing photos of their teams, offices, and events.
This helps to create a connection with customers and makes brands seem more approachable. By taking the time to differentiate your Pinterest presence, brands can turn it into a powerful marketing tool.
2. Create More Idea Pins
Pinterest is a great platform for inspiring ideas and making plans. Brands can make use of it to create idea pins which are basically visual collections of elements that inspire followers.
Idea pins could be anything from interior design projects, to party planning boards, travel destinations, or new recipes – the possibilities are infinite. This type of content encourages interaction with others who are saving and sharing the same idea pins as brands, ultimately driving more followers and engagement to the brand’s pages.
Essentially, Pinterest introduced idea pins in early 2021. Since then, they’ve been pushing idea pins and encouraging users to create them. Brands can add up to 20 pages to an idea pin. Make use of images, text videos, sounds, stickers, and more to create idea pins.
3. Get Creative with Hashtags
Using hashtags on Pinterest is an effective way of getting people interested in a brand’s content, allowing a brand to reach more people who are not necessarily its followers.
However, brands need to be careful with hashtags, so they don’t come across as spammy or forced — the hashtag should fit naturally in the sentence and be relevant to an image. It’s also important for brands to have their own branded hashtag; it will help to create a unified presence and make it easier for followers who are actively engaging with their content.
Overall, Pinterest is a powerful platform for creating content that appeals to followers and drives engagement.
4. Start Sharing Videos
Did we mention that Pinterest is also allowing users to upload videos now?
Brands can use video postings as a way to stand out from the competition and engage followers in a more immersive way. Plus, this format will help brands boost their visibility on Pinterest since videos tend to be shared more often than any other type of content.
Videos can range from How-To guides, product demonstrations, behind-the-scenes coverage, short-form or bitesize videos, and more. When creating videos, brands need to make sure they are concise, and visually appealing, and that they capture the attention of their target audience in a matter of seconds.
However, keep in mind that Pinterest isn’t TikTok or YouTube Shorts — audiences aren’t on Pinterest to binge-watch short videos. Brands should focus their video content on getting people to click through to their website and drive sales.
Well, kudos Pinterest, the hit play button is just what we needed!
5. Try Out Story Pins
Story Pins is an all-new type of Pin and publishing option that gives creators a way to tell dynamic and visual stories with videos, voiceover and image and text overlay. Pinterest is making it easier for creators who are eager to share their craft and creativity to flow back directly into Pinterest without the need for a website.
For Pinners, this means the ideas within a Pin will be more engaging and actionable. For brands and businesses, the story pins are great for showcasing their products and services. Brands can take advantage of this new feature to share tutorials, do product reviews, use it as a mini-blogging platform or simply show off what they offer.
The possibilities with Story Pins are endless. It’s a great way for brands to engage their followers, drive more traffic and generate more leads.
At the end of the day, Pinterest is an amazing platform that offers endless opportunities for brand promotion and driving engagement. How you take advantage of it will depend on your creativity and ability to capitalize on its unique features to create content that resonates with your audience. Don’t be afraid to experiment and get creative with your content.
If you need help getting started with your Pinterest strategy, our team of experts can help you out. Contact us to learn more.