Viewers across America tuned into Super Bowl LV Sunday night as their latest source of entertainment. Whether you were watching for the commercials, the halftime show, or the actual football game, there was a lot to talk about, and as usual, people flocked to social...
In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. There are a multitude of updates that we can expect to roll out over the coming months, mainly a new...
As some people believe social media companies to be overstepping their bounds, there's been a lot of talk about Section 230 lately. Unfortunately, not all of this talk has been accurate. What is a platform? What is a publisher? Does any of that have anything...
In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. As much as we'd like to continue posting and promoting during these times, it's not business as usual. We often recommend...
In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the...
While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with...
A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. But what...
Diversity. Inclusion. Equality. Unconscious bias. Equity. The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that...
Wow. What a decade this past year has been. As 2020 is now in hindsight, it will live in infamy as one of the most perplexing years of the modern era. With murder hornets, African dust storms blanketing Puerto Rico, and a biblical plague of...
If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new, they have been around for a few years now, but many brands aren’t taking full advantage of this structure. The main benefit of the global...
It’s no secret that short-form video blew up this year. Instagram Reels and YouTube Shorts launched and in April, while TikTok lead the pack with 2 billion downloads of the app. Earlier this summer we saw Triller, an app originally released in 2015, rise in...
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week),...