Over the course of his long career, Mike Krzyzewski has passed along his wisdom to hundreds of college and Olympic basketball stars. I am not one of them. But despite my lack of basketball acumen, I’ve had the good fortune to spend time with Coach many...
A lot has happened this past year. 2021 showed us both the rise and fall of Clubhouse, accompanied by some major hype around social audio that most people have already forgotten about. Facebook has been the focus of too many headlines to count, from the...
Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Plus, with the addition of newer social networks rising in the ranks,...
In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they amplified using an algorithm. While this may seem a reasonable and nuanced approach, the impact...
It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help...
Social commerce has significantly evolved over the last few years. From 2020-2021, there was a 35.5% increase in retail social commerce sales, a trend that’s expected to continue to grow in the coming years. It’s evident that with the plethora of shoppable features available across social...
Have you been looking for a new way to reach potential buyers, outside of traditional marketing tactics and social networks? With nearly 1 in 3 U.S. households utilizing Nextdoor, “the neighborhood network” advertising services might be an ideal investment for your brand. Here’s what you...
With over 230 million digital buyers in the U.S., incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Add to that, every social media network now has shoppable features that make social commerce transactions easier than ever. But with so...
The week of October 4, 2021, Facebook's week went from bad to worse when the company's entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Both platform users...
No matter how buttoned-up a brand is, a social media crisis is likely to occur at some point in time. And if the past year has taught us anything, it's that things can change...
The Fallout from "The Facebook Files" Has Begun. What Does This Mean for Brands? The recent announcement that Instagram has stopped the development of Instagram Kids (as we recommended back in March) was not some isolated incident brought about by spontaneous internal soul searching. Rather it...
The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge. One could even say that social media has evolved so much that it’s replaced face-to-face connections, particularly in...