2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their...
Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. As lockdowns went into effect nationwide in March, consumers began reaching for their phones more and more, searching for a link...
Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. This was something Facebook lost ground on in more recent...
Now more than ever, people are online shopping rather than making a trip to their local store. Just this past year digital buyers in the U.S. grew by 1.32 percent, accumulating over 230 million digital buyers. Simply put, people are finding it easier, and safer, to...
This past year many marketers struggled with their social media advertising efforts. From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. In an effort to help brand marketers gear up for the final push of 2020, our team at...
It’s that time of year again – the holidays are upon us. If you haven’t defined your Pinterest strategy for the coming weeks, now is the perfect time to finalize your plans. People are shopping for themselves and loved ones earlier than ever (as we...
After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?” Editors Note [January 11, 2021]: At this time, Parler is inaccessible. Current events have lead to both Google and Apple removing the app from their respective app stores...
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to...
Perhaps someday the challenges facing women in a COVID-impacted workplace will be no different than those facing men. But today that's just not the case. While 10% of people experienced joblessness of at least one week because of caretaking, that number jumps to 61% for...
The practices of social listening are not new, but they have drastically evolved over the years. What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. That said, not every brand is...
Sliding into DMs is about to work a bit differently on Instagram. In September, Instagram announced that they are merging their Direct Messaging with Facebook Messenger, creating a seamless messaging experience across both platforms to help people stay connected easier. This update has already been...
Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. Recent data tells us that over 50% of the global population and 79% of the U.S. population use social media,...