Getting your content shared on social media is one of the most challenging parts of being a marketer. But what's really the formula for creating shareable content?   Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms. However,...

AI writing isn't that complicated — or at least if you know how to talk AI. With that, here's a few effective ways to get your prompt-writing game to top-notch.  Artificial Intelligence is becoming more and more integrated into our normal daily lives, from banking to...

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Some...

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing....

Ready. Set. Goals!  It’s 2023. And by now every social media marketer should have outlined their 2023 goals. But maybe you’ve not, or you're still working on it. Here’s an approach that will help you come up with meaningful goals for the year.   First, Define Goals (Over...

2023 took off to a good start of the year. But is it for TikTok? Social media (and legislators) have been creating non-stop noise about a possible U.S. TikTok ban. Today, let's unfold some of this and what it means for brands.  With a possible United...

Late last year, we recommended that most brands pause proactive efforts on Twitter through the end of the year. When we did that, we would never have predicted the amount of change and turmoil the platform would experience in the ensuring weeks. While Twitter owner Elon...

A little late running your holiday campaign? Say no more!  When it comes to the holiday season, time is of the essence. The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Traditionally, the holiday...