At Ignite Social Media, our commitment to achieving consistent, cost-efficient, and tangible results drives us to stay ahead of trends in social media management. As platforms evolve, so do the tools designed to streamline social media operations. To determine the best fits for various needs,...
What is TikTok’s Video Analysis Tool and Comment Analysis Tool?The TikTok Video Analysis Tool (Business Suite) provides metrics such as views, engagement rates, completion rate, audience demographics, and hashtag performance. It surfaces top-25% and bottom-25% performing content over custom timeframes (Sprout Social 2024). The Comment...
Ad Age Names Ignite Social Media Best Place to Work in 2025Ignite Social Media was today named one of Ad Age Best Places to Work for 2025, one of only 25 companies our size in the United States to earn this honor.One of our core...
What does "paid social media" mean? Paid social media refers to any social content promoted via ad dollars to improve reach and impressions beyond organic distribution. It encompasses sponsored posts, boosted content, and social ad campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok. Definition citation:...
Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. Fast forward just three years, and the transformation has been nothing short of extraordinary. Twitter has rebranded...
Keeping up with Instagram’s constant evolution can feel like a full-time job. As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of:Test the Waters with Trial ReelsEver wished you could preview how your...
UPDATED 2024When we first shared these guidelines in 2015, brands were regularly mishandling holiday posts. While the landscape has matured, the pressure to join trending conversations remains. That means social teams still risk stepping into areas better left alone—especially on days tied to civil rights,...
I never thought I’d be saying this, but one of the most frequently asked questions we still receive in 2024—nearly 17 years since we opened our doors as the first social media agency in the United States—is: 'How can we achieve organic social media growth...
What is “work about work,” and why does it cause marketer burnout? “Work about work” refers to administrative, low-value tasks—status emails, meeting scheduling, manual reporting—that keep social teams busy but not productive. The average marketer spends 58–62 % of their week on this busywork (Asana 2024)....
With the holiday season driving up to 30% of annual e-commerce revenue (eMarketer, 2024), brands that lock in influencer partnerships early consistently dominate share-of-voice. But what timing, tools, platforms and measurement ensure holiday influencer marketing success in 2025. When should brands secure influencers for holiday campaigns? Book...
When should a brand conduct a social media audit? A full audit is most valuable when your brand has at least six months of consistent activity, measurable goals, and enough budget to act on the findings. Skip a deep dive if you have brand-new channels, minimal...
Quick Definition: What Is User-Generated Content (UGC)?UGC = any photo, video, text, review, or story created by customers—not by the brand itself. It shows authentic product experiences and functions as powerful social proof. According to Sprout Social 2024, “UGC posts drive 5X higher conversion rates...