Guest Post by Jason Keath, co-founder of Social Fresh and author of the upcoming book, "The Case for More Bad Ideas." More information on Jason follows the article. I read about 100 marketing reports every year. It’s part of my job as a strategist and creativity...
Using AI sounds super exciting, but the truth is it’s not. 🫣The Reality of AI in Social Media Marketing: Hype vs. Practical UseA lot of us see global brands investing a ton of money in specific AI efforts and initiatives. Coca-Cola pairing up with WPP...
With so many AI tools out there, trying each one can take time and money. Fortunately, we did the heavy lifting for you by testing out these tools. Since 2023, we spent 800+ hours testing 20+ AI tools for a variety of social disciplines and...
If you were savagely ranking your friends on MySpace in 2007 (when Ignite was founded ), you know that the social media landscape has undergone a significant transformation. What once began as simple platforms for connecting with friends have exploded into vibrant, multifaceted ecosystems where...
In the inaugural Ignite Social Media Trends Survey, we asked social media marketers their perspectives on varying topics. Some of the most interesting questions centered around whether these social media pros are happy with their careers in social media and if they felt like their...
In the dynamic world of social media advertising, precision and efficiency are crucial for maximizing returns on investment. Recently, we observed a significant improvement in the efficiency of our media buys when targeting YouTube Shorts, rather than running ads across the entire YouTube platform.In this...
If you’ve been keeping up with our blog, you’ll know we recently conducted our first-ever “Ignite Social Media Trends Survey.” From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers...
Social media influencers have become central figures in today's digital marketing landscape, captivating audiences with their unique voices and engaging content. While the allure of high earnings from brand partnerships and sponsored posts is strong, the reality of influencer income is often more complex than...
Recently, we conducted the first-ever “Ignite Social Media Trends Survey.” This data sheds light on how marketers manage their social media presence, revealing interesting insights into tool preferences and workflow strategies. Let's dive into the numbers and explore what they mean for social media professionals.The...
Emojis make up a large portion of our digital communication, and using the right ones can take social copy to the next level.However, some emojis have also taken on dual meanings beyond their literal image- -these meanings can also vary among different generations and groups...
In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. This is why we conducted the first-ever "Ignite Social Media Trends Survey," capturing insights from social media marketing professionals across...
In the ever-evolving landscape of social media advertising, Meta (formerly Facebook) continues to innovate its ad platform, offering marketers new tools to enhance campaign performance. One tool that's been around for a while but also gaining traction is Meta's dynamic ads.In this blog post, we'll...