Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat,...
As you can imagine, the first 24 hours of Instagram launching Threads have been nothing short of eventful. As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. Given it's...
In today's digital age, personal branding on social media is more important than ever for thought leaders and executives. A well-crafted personal brand not only enhances credibility but also establishes a strong connection with your audience, and ultimately drives business success. If you’ve been tasked with...
In today's digital landscape, creating a social media presence for executives can be a powerful tool to shape a company's brand, build credibility, and engage with a broader audience. In the roundtable discussion embedded below, I was joined by Lisa Braziel, Drew Sykes and Taylor Glymph...
Are people willing to pay to use social media? For years, social media has been free, but with paid verification on Twitter and Meta, the rules seem to be changing. New data shows opinions vary widely by age. New data has shown that a substantial number...
AI generated content is magical, but like all magic, you have to know the tricks to make it really work for you. Here are 7 tips. ...
Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in...
Getting your content shared on social media is one of the most challenging parts of being a marketer. But what's really the formula for creating shareable content? Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms. However,...
AI writing isn't that complicated — or at least if you know how to talk AI. With that, here's a few effective ways to get your prompt-writing game to top-notch. Artificial Intelligence is becoming more and more integrated into our normal daily lives, from banking to...
Socialcraft.ai — your social media partner. SOCIALCRAFT.AI Ignite Social Media introduces its AI-powered tool SocialCraft, designed to craft unique content for social media marketers, influencers and brands. With the help of GPT-4, SocialCraft.ai provides every marketer their own...
Is it estimated that over 1 million women left the US workforce from Feb 2020 to Sept 2022. While their reasons for leaving vary, now, more than ever there is a need to ensure that women are given equal opportunities and proper resources to succeed...
From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Some...