Let’s talk Reels! If you need to get up to speed, check out the basics here. Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice...
This post was originally published by Forbes on May 5, 2021 It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features...
With the Apple iOS 14.5 update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. While much of the impact of these remains to be seen, we have some learnings...
Have you heard of Instagram Restrict? Surprisingly, not many people have. Restrict, which originally rolled out in a 2019 update, went overlooked by many people and agencies amid the rapidly changing social space. The feature was created to give account owners and community managers the ability...
Many social media platforms are making changes since they're becoming a critical channel for marketing efforts given the global pandemic, so it's no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Will their changes be worth it...
Quick question – is your social media team taking the necessary steps to ensure your social content is accessible to all audiences, including those with sensory disabilities? Today, there are 466 million persons in the world with disabling hearing loss and 2.2 billion people that have...
Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos. Businesses working to drive online sales or increase their brand awareness have no choice but to wade in these...
As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the 'social media network' category and into the 'streaming service' category. We asked one of our representatives...
Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men. Even more exciting, the platform...
2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide...
How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when...
This post was originally published by Forbes on March 15, 2021 It's been a rough year for pretty much everyone. And social media has become a less friendly place along the way. That's why it's important to check in on your team that is working hard...