Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. Now, with the recent shift in consumer behavior due to the COVID-19 pandemic, TikTok has grown to over 800 million active users and diversified its audience with a rapid increase in Millennial...
During this time of uncertainty, one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn's new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. LinkedIn's New Features LinkedIn polls Link header...
We are proud to announce that Ignite Social Media was named a top social media agency by Agency Spotter! This is the second back-to-back year we have been included in the Top 30 Social Media Marketing Agencies report. We were selected to be included on...
As a social media agency, we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. In the early weeks, we helped develop and adjust editorial calendars, content, and social media messaging that took...
I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they...
Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels,...
Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. The...
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted...
As we draw closer to the 2020 U.S. Presidential election, we wanted to provide an update on ad spending on Facebook and Instagram. We’ll share some trends we’re seeing and recommendations for social ad placements during election time. Trends on Facebook/Instagram As of 8/27, Facebook is reporting...
Over the last couple of weeks, you’ve probably seen live videos popping up on your Facebook and Instagram timelines left and right. In fact, Facebook reports a 50% increase in Live stream usage in the last month. With fewer options for entertainment given the current global...
It's no question that Instagram Stories have become a major component of every brand's social media marketing strategy. Since launching in 2016, this singular feature of Instagram not only garners the attention of over 500 million users every day but 25% of Millennials and Gen...
For additional information on the current state of social media marketing during COVID-19, please reference the previous posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16th) Organic vs Paid Social Media Marketing Before and After the Virus (March 23rd) Top Questions Brands Have About Their...