Understanding social media management pricing and costs isn’t easy. These items drastically vary across the industry depending on what services you’re looking for and what level of expertise you’re intending to hire. That said, it’s essential that your brand sets your budget before going into any...
Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). This situation is evolving quickly and as we...
Agency life is stressful during good times and bad. When things are good, growth can happen faster than hiring and onboarding can keep up. When things are bad, people know that their jobs might be at risk. It’s rare for an agency to be in...
The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?” It’s certainly the right question to ask. And the majority of brands have implemented their crisis management...
Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter. Other evidence is also...
The time has come to begin planning your brands' annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin? At Ignite Social Media, it's our job to plan ahead and build our client's social media strategies with safeguards that make it easy...
Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. Now, with the recent shift in consumer behavior due to the COVID-19 pandemic, TikTok has grown to over 800 million active users and diversified its audience with a rapid increase in Millennial...
During this time of uncertainty, one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn's new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. LinkedIn's New Features LinkedIn polls Link header...
We are proud to announce that Ignite Social Media was named a top social media agency by Agency Spotter! This is the second back-to-back year we have been included in the Top 30 Social Media Marketing Agencies report. We were selected to be included on...
As a social media agency, we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. In the early weeks, we helped develop and adjust editorial calendars, content, and social media messaging that took...
I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they...
Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels,...