The task of creating engaging, effective social content can feel daunting without unlimited time and resources, but you shouldn’t always have to feel like you’re starting from scratch with each and every post. There are ways for recycling social content that is already at your...
Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Even with the lack of enthusiasm for IGTV, videos are still being added daily. Users now have the option to...
LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. To better understand these new...
In this week's edition of Ignite Your Week, we're talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z Essentially what's happening is generation Zer's are recreating Facebook groups on Instagram. We are seeing this primarily...
Pinterest is the top social network for finding and shopping for products among US users.* So it’s no surprise that after their IPO announcement, Pinterest is expanding their lower funnel ad offerings to support shopping intent. Shortly before the announcement in March, the visual search platform rolled out their...
Social Media is challenging to figure out. Coming up with ideas for content that works on all your channels is a tough task, so when you finally have an image that you are proud to post, it would seem that the next step would be to go ahead...
Facebook Groups bring together people with shared likes and interests, allowing them to engage in a smaller, more private space. This isn’t a new feature – it’s actually been around for a while – but new updates announced during the F8 conference look to put Facebook Groups front-and-center on...
Phase I: Social Ad Targeting to Address the Customer Journey – Broad TargetingPhase II: Social Ad Targeting to Address the Customer Journey – Qualified TargetingPhase III: Social Ad Targeting to Address the Customer Journey – Lead Conversion It’s a significant outlay of money to gain a...
This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message from Mark Zuckerberg’s opening keynote: “the future is private.” The focus of the F8 announcements supported this statement and how Facebook is...
Phase I: Social Ad Targeting to Address the Customer Journey – Broad TargetingPhase II: Social Ad Targeting to Address the Customer Journey – Qualified TargetingPhase IV: Social Ad Targeting to Address the Customer Journey – Loyalty Targeting Paid media is great for funneling potential customers from...
Did you read our series on how to create content for the customer journey? If not, read that first! You can check it out here. Creating content with each stage of the customer journey in mind is important, but it’s also vital to consider how social impacts the...
Phase I: Social Ad Targeting to Address the Customer Journey – Broad TargetingPhase III: Social Ad Targeting to Address the Customer Journey – Lead ConversionPhase IV: Social Ad Targeting to Address the Customer Journey – Loyalty Targeting After casting a wide net to reach the largest...