As the days of summer draw to a close, parents need to hit the store before their kids can hit the books. Thanks to big retailers using the lull in summer sales to push back-to-school shopping even earlier, stocking up on supplies now happens months...
Social media marketing is one of the fastest changing forms of marketing online and this past month was no exception! There has been a whole host of new features and updates that have rolled out so without further ado let’s dive into some of this month’s social media trends....
Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. There were some great submissions by top brands in each of the categories. Shorty Award Audience Honor: Retail &...
As summer winds down, back-to-school season heats up, and retailers begin to accelerate awareness in late July through early August for the second-biggest shopping season of the year. While that may still seem like it’s a good bit away, now is prime time for planning...
When it comes to marketing, non-profit organizations tend to zero in their efforts to their big donor campaign seasons. While this approach may yield decent results, it is a missed opportunity. Non-profits should be connecting with their constituents and providing updates on their progress outside...
https://youtu.be/aG_cwCHoMD4 Social Media and Ecommerce Trends E-commerce sales have reached about a half-trillion dollars and the cost of acquiring new customers is growing with it. A key trend, from Mary Meeker's annual internet report showed that Americans are spending more time with digital media than ever before....
LinkedIn has been stepping up their ad targeting capabilities to better compete with the options of other platforms. They recently opened up Objective Based Advertising, updated their Campaign Manager, and will launch retargeting for engaged users. We conclude with some tips to improving your LinkedIn...
Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the 'Instagrammability’ of a destination when choosing their next vacation. Pairing this with the rise of travel blogging and the highly-visual nature of...
It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever. In one of our...
Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Social media teams must strive to produce and put out captivating content to keep their occupied audiences interested. If you’re running low on ideas already here are...
Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. This is the newest addition to the cost control options (Bid Cap and...
Groups will be the New Facebook Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. This can be attributed to algorithm updates, the inability to...