Content for the Customer Journey – Phase V: Loyalty & Advocacy
You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Now what?...
23 April, 2019
Content for the Customer Journey – Phase IV: Post-Purchase
Phase I: Content for the Customer Journey – AwarenessPhase II: Content for the Customer Journey – ConsiderationPhase III: Content for the Customer Journey – ConversionPhase V: Content for the Customer Journey –Loyalty & Advocacy Congratulations, you did it! You got someone to buy your product. 👏🏼 So...
19 April, 2019
Content for the Customer Journey – Phase III: Conversion
Phase I: Content for the Customer Journey – AwarenessPhase II: Content for the Customer Journey – ConsiderationPhase IV: Content for the Customer Journey—Post PurchasePhase V: Content for the Customer Journey –Loyalty & Advocacy At this point in our customer journey, you have a grasp on awareness, we’ve...
18 April, 2019
Content for the Customer Journey – Phase II: Consideration
As we’ve learned, the customer journey is ever evolving. After you’ve made potential customers aware of what you offer, it’s time to move on to phase two - consideration content for the customer journey....
17 April, 2019
Content for the Customer Journey – Phase I: Awareness
Phase II: Content for the Customer Journey – ConsiderationPhase III: Content for the Customer Journey – ConversionPhase IV: Content for the Customer Journey—Post PurchasePhase V: Content for the Customer Journey –Loyalty & Advocacy In our digital age, the road to consumer’s dollars is paved with good content....
16 April, 2019
Ignite Your Week: Facebook Updates Key Metrics
Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week's edition of Ignite Your Week. Facebook Updates Key Metrics [embed]http://youtu.be/En3LmXrW-_w[/embed] Relevancy Score Today we're going to talk about Facebook's new relevancy scores, their new ranking. Relevance score measures whether the ads you ran were...
09 April, 2019
Ignite Social Media Selected as Shorty Awards Finalist in Two Categories
We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce We partnered with our client, Altar’d State, for the Retail & E-commerce category. Altar'd State...
02 April, 2019
Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media
The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families. All of these should ring a bell if have experience with the power of marketing segmentation tools. Segments are often based on the premise that “birds of a feather flock together” or...
02 April, 2019
What You Need to Know About Conversion Lift Studies
Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of...
28 March, 2019
March Social Media Trends
March has been a busy month at Ignite! We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients - Sabra, Vera Bradley, Discover Boating & Altar’d State - were...
28 March, 2019
3 New Features to Help You Achieve Online Sales on Pinterest
Pinterest has stepped up their online sales game with the introduction of three new offerings that work together: catalogs, shopping objective, and shopping ads. Now that it’s easier for users to shop from Pinterest, businesses have the tools to complete the purchase funnel and efficiently...
25 March, 2019
How to Spring into a New Season with Fresh Content
As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. No matter...
22 March, 2019