While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. First, organizations want to drive product sales. Second, they want to acquire new customers. Now that social media is the...
I think you’d be lying if you said you haven’t at least tried some type of flavored water. (I’m currently obsessed.) It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to...
They’re cute, cuddly and most of the time, irresistible! Leveraging the power of these furry animals can help your brand in more ways than one on social media. Here are some tips for creating compelling social media campaigns that revolve around your furry friends. Appeal to...
One month down, 11 to go! 2019 is underway and there have been several new updates since December. Nearly every platform has been making changes, adding features, or tracking trends to keep up with the ever-changing industry. We’ve seen some good changes and some updates...
Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Objectives help clarify the specific goal of your campaign and encourage users to complete an action. There are 3 main categories to assist with the...
It’s 9:00am on a work day and I’m already thinking about lunch. Since naturally it needs to decided now, time to go onto Instagram to see who could lure me to their fast food restaurant based upon their feed. Using QSR’s list from 2018 for inspiration,...
Ah, the new year. Now that the ball has dropped, and the resolutions have been made, it’s time to relax, right? Well, not exactly. Social media never sleeps and neglecting your channels after the holiday rush isn’t the best way to ring in the new...
The start of a new year is an opportunity for marketers to evaluate what’s ahead for their brand with fresh eyes. A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space....
As 2019 begins, some of us find ourselves attempting to begin New Year's resolutions we've set into place, while others are still trying to decide on one. A resolution is generally centered around something you're trying to improve, which is why we tend to find...
This article originally appeared on Forbes.com, on December 28, 2018 By most accounts, influencer marketing is now a multibillion-dollar industry. It's an impressive feat until you consider that the social networks will rake in $26.95 billion in ad sales in the U.S. only this year, according to eMarketer. If influencer...
Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Well, that rarely happens. If you want to create amazing content,...
We are excited to announce that we are officially a Snapchat Certified Partner! Our in-house media buyers have gone through the certification program that Snapchat offers to be able to provide our clients the expertise of managing campaigns on the platform. What is a Snapchat Certified Partner? If...