Sure, you don’t need alcohol to have a good time, but marketers of everything from high-end liquor to cheap mass-produced beer want you to think so. In addition, it helps bring your friends together and make memories, allows you to maintain your healthy lifestyle, and...
A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. If you are just catching up, here are some highlights for April. Facebook Faced Congress During the middle of the month, Zuckerberg spent a few intense days testifying...
Drones and the amazing content they’re capable of capturing are much more attainable these days, so it may make sense to add some sky-high photos and videos to your brand’s content mix. Before you head off to location and take to the skies, make sure...
It’s been no secret that there has been a long-standing rumbling that Snapchat has lost their game. Instagram stories and Facebook stories came out fighting against the app and have excelled in bringing over traffic. That doesn’t mean that Snapchat is down for the count...
Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On one hand, you can form relationships with your fans and...
With Facebook consistently changing the News Feed algorithm to reduce organic reach, many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. While most brands will be fine by supplementing the decrease in organic reach with paid support, pages...
Candid shots tell a story through still images. They capture not only time and place, but moments—a natural expression of emotion and personality. For this reason, candid shots present a welcome alternative to stiff, staged shots in a digital age where authenticity and honesty rule...
Are you still trying to figure out how chatbots have evolved and whether artificial intelligence chatbots are ready for brand adoption? Do you need to establish a chatbot strategy that is right for your particular brand and marketing objective? Are you curious to learning different use cases...
It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While...
Facebook has been all over the news in recent months, and not for good reasons. While it’s hard to picture a world where it isn’t the biggest social media network, nothing is ever certain in social media. Few people anticipated Facebook would be the behemoth...
Gone are the days of social media networks simply being fun places to post pictures, emo song lyrics, and connect with friends (or make them upset by not putting them in your Top 8 on MySpace). Social media is now a massive world full of...
As winter overcast rolls out and spring sunshine fills our view, it’s a great time to escape the confines of your indoor content studio (a topic we’ve discussed here) and branch outward for some inspired outdoor content. If you’re anywhere near as excited as we...