This post contains spoilers for Season 2 of Netflix’s “Stranger Things.” We warned you. Unless you’ve been living under a rock, you probably know that Season 2 of the acclaimed Netflix show, “Stranger Things,” premiered Friday, October 27. If you didn’t spend the weekend bingeing the...
As 2017 is quickly coming to a close, it is time to start planning for 2018. In your plans, you should begin considering which social media conferences you want to attend next year. There are a lot of different conferences to choose from and it...
Using social media can be scary for many reasons; there are horrible trolls to deal with, NSFW pictures, and scarring moments such as trying to take a picture to share and your front-facing camera opening unexpectedly. Social media can be even scarier for brands, as one...
Another day, another "holiday" on social media. You may think you've seen them all, so test your social media holiday knowledge on whether the examples below are real or fake. No Googling, no hashtag searching … no cheating. The answers are listed at the end...
Every autumn, there’s a pumpkin spice arms race that even our pets are not immune from. One of the most-anticipated, or loathed depending on who you ask, is the pumpkin beer. I did a highly unscientific search on Untappd (the social media channel for beer)...
Since Snapchat launched six years ago, a lot has changed and not just with app updates. At first it seemed like an app just to send goofy photos back and forth to family members. It evolved into something more that inspired creativity and Snapchat influencers...
Maintaining the security of your brand’s social media channels is something that isn’t always top of mind, but it should be. There are many examples of mishaps from brands that could have been prevented with more channel security, from accidental personal posts, to hijacked accounts....
This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. All that and more in this week’s Social You Should Know. What Works for Brands (and What Doesn’t) on...
When natural disasters strike, priorities shift, and we see brands across virtually all industries make an effort to provide aid and relief in whatever ways they can. We see major brands like Amazon, Walmart, Duracell, Verizon and others stepping up and helping out. Today, however,...
When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. Not sure which platform to use? The comparisons below can help you determine which buying platform is right for you. Process: Depending on how many campaigns you’re...
Ever since Facebook changed the organic content algorithm in 2013, paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. This post will look at...