When you think of live video, Facebook may be the first platform that comes to mind. They’ve certainly made the biggest push for it over the past year or so. But, there are plenty of other platforms that are worth considering. Twitter, Instagram, Periscope, and...
They say a photo is worth a thousand words—and, if social media trends are any indication, this adage is more relevant than ever as images continue to drive top engagements across all social media platforms. In a world where posts that include images produce 650...
Increased Instagram ad engagement, hot stats from the Super Bowl and a safer twitter experience for consumers and brands in this week’s edition of Social You Should Know. Social media moves pretty fast. If you don't stop and look around once in a while, you...
More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following...
While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media....
A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better...
It’s a big week in the world of social advertising with two big rollouts from Snap Inc. and Pinterest. That and more in this edition of Social You Should Know. Snapchat Launching Self-serve Option for Advertisers According to eMarketer, Snapchat is on its way to hit $935M...
It's the start of a New Year and many of you may be wishing to develop a social media audit for your social media channels to be sure they're working hard for your brand. Well never fear! The path to a social media audit is...
Holidays can be a brand’s best friend on social media, if used correctly. While some holidays beg for a post, others should be skipped. Lucky for you, Valentine’s Day is right around the corner, and this is a golden opportunity to connect with your followers....
Assuming you already know that social media is the first way in which people follow live events they can’t attend in person… Let’s take a look at some considerations to get your brand ready to cover the gamut of 2017 activities. Brand events are like weddings: important,...
Who knew emojis could cause so much debate. But when you’re in the social media industry, emojis are life. The question is, when using emojis in your brand’s social media messaging, how do you punctuate? Do you use the emoji itself as punctuation at the...
So, you’ve been hearing the hype and you’re finally ready to embark on creating your own Facebook canvas ad. Congratulations! However, before you begin, take just a moment to read through these five things to keep in mind when creating your newest, shiniest piece of...