Facebook this week introduced Lifestage, a new app only available to people in the “high school” life stage. I’ll discuss that, plus improvements that make Facebook video ads much easier and Twitter notifications much cleaner, in this week’s Social You Should Know. Lifestage is Facebook’s New...

29 August, 2016

New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing. Some transcend fad and end up in our hearts like Pinterest, while others caused a freak-out for a few weeks...

24 August, 2016

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the...

23 August, 2016

With Snapchat being one of the most recently established social networks in the game, brands are quickly jumping on the bandwagon to create bite-size pieces of content. Snapchat has over 100 million daily active users and around 400 million snaps are sent every single day. With...

23 August, 2016

Last week we told you that Facebook was making moves to thwart ad blockers. Not so fast apparently! That, plus the continued dismantling of Google+ and new Twitter branded stickers, in this week’s Social You Should Know. AdBlockers Work to Block FB Ad Blocking Last week, we...

22 August, 2016

Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem...

19 August, 2016

If you’re reading this blog, you’ve likely realized that even though your 13-year-old nephew is a Snapchat wizard, you may want to consider hiring experienced professionals to help manage your organization’s social media presence. So, when do you know it’s time to start looking for...

19 August, 2016

It’s well known that driving traffic, leads and revenue can simply boil down to the social media content your brand deploys to the digital world. But, only if it’s good content. And, as with most things in life, quality trumps quantity and more isn’t always better. Posting...

18 August, 2016

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. But don’t worry. The world of technology has come...

17 August, 2016

Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is. Who...

16 August, 2016